Today is the launch of a virtual festival honoring the legendary Peter Tosh. The event will also shine a light on the push to legalize global cannabis. Tosh wrote “Legalize It.” The song is a cannabis anthem that has been the background music for the legalization movement for over 40 years.
International Peter Tosh Day (#PeterTosh420) celebrates the cannabis activist and reggae artist. Tosh is a founding member of The Wailers, Bob Marley’s band, and a Grammy winner. Toshwas also a staunch advocate in a series of anti-apartheid campaigns. He spoke for the voiceless and advocated for the liberation of Africa.
The festival looks to safely bring everyone together for a virtually connected celebration. It will feature prominent cannabis growers, entrepreneurs and enthusiasts, licensed distributors, culinary infusion artists, policy makers, legal and medical professionals, and various artists and celebrities.
The plan is for #PeterTosh420 to reach its audience across multiple social and virtual platforms, including:
If you want to join the festival or get more information about the event, visit The Peter Tosh website. You can also follow #PeterTosh420 on Facebook and Instagram or contact Brian Latture here.
The Peter Tosh Legacy & Brands presents the International Peter Tosh Day. Marketing for the event is in the hands of Launchpad Worldwide.
