According to Hollywood Reporter , the new outfit has an aesthetic inspired by a vintage delicatessen––white subway tile, pastel hues and all––and is located in Bellflower, California, a small city just southeast of Los Angeles. This particular concept derives its name from an offering of pre-rolled joints called Deli that @goCaliva that launched in January; the company ran with it and decided to bring the feeling of an old-school deli into its first physical space.
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