Re+Play and the NBPA Equity Partnership
Re+Play has announced a multi-year partnership with The National Basketball Players Association (NBPA) as an official partner. The equity partnership is aimed at providing the latest recovery-promoting products and technology to athletes of all levels. The partnership will enable Re+Play to bring its technology-driven products to the masses. The latest product development plan offers a range of recovery-promoting technology, including topicals, kinesiology tape, and massage guns.
Re+Play’s New Recovery Creams
The partnership has resulted in the release of a line of proprietarily formulated recovery creams. The recovery creams have been developed in partnership with Avicanna, a biopharmaceutical company focused on the development of plant-derived cannabinoid-based products. Re+Play’s Chief Medical Officer, Dr. Sanford Kunkel, emphasized the importance of developing a product that is evidence-based and targeted at improving muscle recovery. The partnership with Avicanna allowed the company to develop its line at its R&D headquarters in the Johnson & Johnson Innovation Center, JLABS, giving it a significant competitive advantage.
Re+Play’s Strategic Partnerships
Re+Play’s strategic partnerships with Amazon and Walmart will enable the company to bring its products to a new set of pain relief-seeking consumers. The company’s President, Erin Hackney, emphasized that gaining access to a new set of customers will enable Re+Play to establish itself as a trusted brand in the recovery category. The first product release from the partnership can be purchased at www.replayrecovery.com and will soon be available through the Replay Recovery Store at Amazon.com and Walmart.com.
