Growing up traveling the world with his parents, the classically trained opera singer, Troop Brand discovered his core self in the deep southern state of Mississippi, but it wasn’t until he relocated to Atlanta that help provide him the tools to develop and execute his thoughts and transitioned into the genres of Alternative Rap, Pop and R&B, that he refers to as Neo. Using his mother’s maiden name “Troop” while adding “Brand” which ties into his signature thumbprint logo, Troop Brand distinguishes himself as an artist. Seeking a logo that brands in areas that stretch further than music to showcase himself, Troop Brand’s signature thumbprint is an ode to him being more than a musician but a businessman. Stating that your thumbprint is your branding, even if you lost your memory tomorrow, your thumbprint remains the same,’ Troop Brand wants to convey that no matter how you evolve and what direction you choose to go in, you’ll always retain your identity. Most importantly, it’s a personal reminder to carry himself as a brand and not just a musical artist. In doing so it has led to collaborations with brands such as Patron, that has opened avenues for his music to be synced for networks including ABC, Netflix, MTV, Hulu and more. Learning the business side of music, Troop Brand launched his first co-partnership with Atlanta based brewery, Monday Night, that collectively birthed his first CBD double milkshake beer and single “Waves in the Clouds.” The musical effort serves as his latest since his 2019 EP ‘Carpe Diem’ and 2020 looseleaf singles “Charlotte’s Web,” “Mrs. Pelly” and “Door to Everything.”
