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Boxing superstar Floyd Mayweather Jr. and global business titan Jas Mathur have joined forces and opened SMILZ. The business is geared to provide a new, a full-spectrum CBD brand.
Founded in 2020, SMILZ is a partnership between prizefighter Floyd Mayweather Jr. and Jas Mathur, CEO of LIMITLESS. Based in L.A., the new venture offers a range of CBD products that minimize the psychoactive effects associated with hemp. Additionally, the company is also eco-conscious. Its management ensures sustainable farming practices. There is no application of pesticides throughout the cultivation production. That prevents any compromise of products from getting harmed by chemicals.
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The company’s goal is to create a product for people with a range of tolerances. People who don’t necessarily want to get high, but want the benefits of the high. It’s a challenge, but Mathur says SMILZ is up to it. “All of our hemp and CBD oils come from the great state of Oregon. Their rich soil and sensible regulations make them a choice spot for hemp farming.”
The business partners, who have had a long association going back to Mayweather’s life in the ring, are personally involved in the new operation. They diligently work with farmers and scientist, fully engaged in the research and development phases of SMILZ. The duo expects the highest-quality botanicalterpenes alongside fast-acting CBD hemp. The entrepreneurs want to ensure proprietary blends are expertly packaged.
Jas Mathur is CEO and founder of Limitless Performance Inc., Emblaze ONE inc. OneShot, Divatrim, and Keto. SMILZ is Mathur’s latest venture. Emblaze ONE is a global interactive and web development agency. Limitless Performance, or LimitlessX, specializes in digital marketing and advertising, empowering creative lifestyles.
Mathur says, “At any time, you can check the lab results from third-party tests on the website. We want our customers to feel comfortable, safe, and satisfied the whole way—from the moment they confirm their purchase to the last drop they take from their bottle.”
SMILZ will provide a line of products that allow customers to manage stress and pain. Yet, they’ll do so without the impact associated with the typical cannabis product. The launch will start with soft gels, gummies, full-spectrum oils, and prime CBD isolate Columbian coffee.
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SMILZ is moving into the growing cannabis industry ready for its challenges. SMILZ hopes to open new doors with their “non-high” hemp merchandise. Industry watchers, mindful of Mathur’s previous successes, are closing watching SMILZ.
Mayweather was in the market for a venture like this for some time. Called either Pretty Boy or Money, many regard Floyd Mayweather, Jr., as one of the best fighters of all time. He was infamous for his power, speed, and technical skill. The span of his professional boxing career includes five honors in The Ringmagazine, a bronze Olympic medal, BWAA’s ”Fighter of the Decade” winner, and more. Mayweather is one of the most lucrative attractions in any sport.
You can find SMILZ products here.
