Crystal Nugs: Pioneering Change in Sacramento’s Cannabis Scene
In the heart of Sacramento, California, a significant chapter unfolds in the cannabis industry. Crystal Nugs, led by CEO Maisha Bahati, proudly stands as the first Black-woman-owned cannabis dispensary in the city. This landmark establishment is not just a business; it’s a beacon of progress, diversity, and social equity.
The CORE of the Business: Equity and Opportunity
Crystal Nugs’ roots are deeply entwined with the city’s Cannabis Opportunity Reinvestment and Equity (CORE) program. Launched in 2018, CORE aims to rectify the disproportionate impact of cannabis criminalization on communities of color. By supporting entrepreneurs like Bahati, the program is pivotal in fostering legal, community-focused cannabis businesses.
Crystal Nugs: More Than Just Cannabis
During its grand opening, Crystal Nugs welcomed customers to explore not just its cannabis offerings but also the Bougie Stoner Boutique. This exclusive clothing line, featuring eye-catching designs like white and green robe coats adorned with marijuana motifs, adds a unique flair to the dispensary experience.
Building Community Ties
The impact of Crystal Nugs extends beyond its products. Azizza Davis Goines, the president and CEO of the Sacramento Black Chamber of Commerce, highlights Bahati’s strong community ties. “I am really proud of the relationship that Maisha has with the Sacramento Black Chamber of Commerce,” Goines shares, emphasizing the role of such businesses in enriching the community.
A Hub for Cannabis Enthusiasts and Entrepreneurs
Crystal Nugs is more than a spot for cannabis enthusiasts; it’s a hub for aspiring entrepreneurs and community members. Bahati’s vision and execution through Crystal Nugs illustrate the potential of social equity programs in cultivating successful, community-beneficial businesses.
In Conclusion
Crystal Nugs’ journey from an idea to a historic milestone in Sacramento’s cannabis landscape is a testament to Bahati’s vision, resilience, and dedication to social equity. As the dispensary operates from its 2300 J Street location, it stands as a shining example of what can be achieved when communities and businesses unite for a common, inclusive goal.
