Fab 5 Freddy, the iconic artist and filmmaker of the 1980s, has been a cannabis enthusiast for life. His experience with the plant and his newest venture, B Noble, a cannabis lifestyle brand, is explored in a recent interview.
Cannabis Influence in Freddy’s Life
Freddy’s father, a cannabis lover, exposed him to the plant at an early age. In his teens, he smoked with his friends and occasionally dipped into his father’s stash. Freddy has since smoked with some of the biggest names in the music industry, including Tupac Shakur and Notorious B.I.G.
Advocacy for Social Equity and Criminal Justice Reform
Freddy is now an enthusiastic advocate for social equity and criminal justice reform in the cannabis industry. His documentary, ‘Grass Is Greener‘, examines the history of cannabis criminalization and the racial disparities affecting the industry. The film has influenced elected officials to act, leading to the passage of progressive cannabis legislation in New York.
B Noble’s Message of Reform
B Noble is a cannabis lifestyle brand with a focus on spreading a message of social equity and criminal justice reform. The brand has a wide range of dynamic social media content and plans to expand into other areas, such as television and branded products.
Innovative Products and Collaborations
B Noble is working on an infused pre-roll product called Champ and Little Champs. These pre-rolls are infused with high-quality cannabis and concentrates, crafted to compete with the best products on the market. The brand has also teamed up with industry leaders such as Mikey Alfred’s Illegal Civilization and cannabis cultivation legend Mario Guzman (Sherbinski). They are developing a new strain of B Noble Gelato that promises to be next level.
B Noble’s Global Mission
B Noble aims to take its message of social equity and criminal justice reform to a global level. They are currently in talks with Fotmer Life Sciences, a cannabis producer based in Uruguay, about expanding into the worldwide market.
Fab 5 Freddy’s love for cannabis has played a significant role in his life. He is a passionate advocate for social equity and criminal justice reform. B Noble is his latest venture in the cannabis industry, and he aims to make a real impact with the brand’s message.
