Limitless X Inc., a creative and empowering lifestyle agency that has launched industry-leading products in the Dietary Supplements, Beauty and Skincare and CBD sectors, announced that combat sports legends Floyd Mayweather Jr. and Anderson Silva represented both Limitless X and its SMILZ CBD brand at the Abu Dhabi Unity fight card held on May 21, 2022.
Mayweather headlined the Pay-Per-View exhibition event against Don Moore and sported the Limitless X brand logo around his waistline with the SMILZ logo by his left leg.
Floyd Mayweather Jr. is a titan in the sport of boxing and is considered by many as one of the greatest fighters of all time. Besides finishing his illustrious career with a 50-0 record, including 27 knockouts and 12 world championships in five weight classes, Mayweather transformed sports entertainment and the sports business. He was inducted into the International Boxing Hall of Fame in 2020 and today continues to put on massive boxing events as both a promoter and exhibition fighter.
“Everything I have done in my career, from my training regimen to my diet to what I endorse on my trunks has been done with strategy, attention to detail, and perfection,” said Mayweather. “I knew I had a platform with my Don Moore fight to get more eyes and ears on SMILZ, a CBD brand I truly and genuinely believe in. For a spectacle of this magnitude, repping Limitless X and SMILZ, would get the brand attention it deserves. I have supported SMILZ since it’s launch, and am a firm believer in its future as a CBD product geared toward consumers with a wide range of tolerances.”
Floyd Mayweather Jr. is a long-time friend and associate of Limitless X’s CEO, Jas Mathur, a successful entrepreneur and venture capitalist,. SMILZ was founded in 2020 to reach a market of customers with a range of tolerances. SMILZ products include gummies, softgels, full and broad spectrum oils, pain relief cream and roll-on, premium CBD isolate Columbian coffee and more. They are cultivated with eco-friendly farming in Oregon. Every product is also expertly packed with proprietary blends of fast-acting hemp CBD and the highest-quality botanical terpenes.
Mayweather’s promotion could be a strong impetus in Limitless X’s ability to disrupt a rapidly growing and dynamic CBD industry. A report from Vantage Market Research released in February 2022 reveals that increasing awareness of CBD’s therapeutic benefits is expediting market growth. Primarily driven by increasing demand for CBD for health and wellness purposes could cause the worldwide CBD market, which was valued at $4.9 billion in 2021, to soar to $47.22 billion by 2028 at a compound annual growth rate (CAGR) of 21.3%.
“I have long been an advocate for health and wellness and am always looking for ways to create industry-leading dietary supplements and CBD products,” said Limitless X CEO Jas Mathur. “When I founded SMILZ in 2020, I did so with the understanding that not only is there a rising demand for CBD for therapeutic uses, there is also a rising demand amongst health and wellness enthusiasts who want to feel good without getting high. SMILZ uses the highest quality ingredients, the most advanced R&D, and the most sustainable farming practices. It is truly an honor to have the support of Floyd Mayweather Jr., a long-time friend, a well-respected entrepreneur and legendary athlete.”
