Al Harrington, the former NBA player turned entrepreneur, has brought his Viola cannabis brand to his home state of New Jersey. The brand, which aims to improve representation and empower communities of color within the cannabis market, has found a new home in the Garden State, starting with two RISE dispensaries.
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Viola’s Premier Launch at RISE Paterson
On Friday, March 24, Viola’s premium flower was made available at RISE Paterson (196 3rd Ave #3c), allowing customers to shop for high-quality cannabis products in a welcoming environment. Harrington, a New Jersey native, has combined his passion for his home state with a mission to uplift underrepresented communities in the cannabis industry.
RISE Bloomfield’s Exciting Launch Event
On Saturday, March 25, Viola continued to expand its presence in New Jersey with a launch event at RISE Bloomfield (26-48 Bloomfield Ave). The event featured a personal appearance by Al Harrington and his friends, even Fatboy showed up, showcasing the brand’s commitment to fostering community connections.
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Viola’s Roots: An Inspiring Story
Harrington, who grew up in Orange, New Jersey, played 16 seasons in the NBA with clubs such as the New York Knicks, Denver Nuggets, and Indiana Pacers. After retiring, Harrington was inspired by his grandmother, Viola, who found relief from diabetes and glaucoma through cannabis medicines. The former NBA star then founded his eponymous brand, which aims to educate and empower communities of color within the cannabis market.
Partnering with Green Thumb Industries’ RISE Dispensary
Viola’s collaboration with the Green Thumb Industries subsidiary RISE Dispensary marks a significant milestone for both companies. By adding Viola’s expertly grown indoor and outdoor flower to their inventory, RISE is expanding its product offerings and supporting a Black-owned business that champions diversity in the cannabis space.
Flower Varieties to Suit Every Mood
Customers visiting RISE Paterson and RISE Bloomfield will find a wide range of Viola’s premium flower strains. With options like Chauffeur and Strawberry Jamz for Good Times, G31 for Kick Back, and Grapes and Cream for Lights Out, there is something for everyone. The 1/8oz mixed bud packages cater to a variety of preferences, ensuring that every customer leaves satisfied.
A Bright Future for Viola and New Jersey
As Al Harrington’s Viola brand makes its grand debut in New Jersey, the future looks promising for both the company and the state’s cannabis market. By working together with RISE dispensaries, Viola can further its mission to empower and uplift communities of color while providing the people of New Jersey with high-quality cannabis products. This exciting partnership is just the beginning of a new era for cannabis in the Garden State.
