It seems like the cannabis industry is becoming a new avenue for rappers to diversify their portfolios. Hip-hop artist Future’s legal team recently filed six intent-to-use trademark applications for “EVOL BY FUTURE” that would be used in connection with consumption lounge services, vape pens, and medical cannabis products. But what is “EVOL BY FUTURE,” and how does it compare to other rappers’ forays into the cannabis industry?
What is “EVOL BY FUTURE”?
The name “EVOL” is familiar to Future’s fans as the name of his 2016 album. But what does “EVOL BY FUTURE” entail? According to the trademark applications, the brand may include herbal tinctures for medical purposes, medicated oils, medicated oral sprays for pain relief, medicated creams and lotions for pain relief, smoking accessories, and clothing, including hats and shirts. Furthermore, the filing includes a website that would provide “health information in the field of medical marijuana and cannabis.” It appears that Future is considering a well-rounded brand that caters to various aspects of the cannabis industry.
How does it compare to other rappers’ cannabis brands?
Future is not the only rapper with ties to the cannabis industry. Snoop Dogg, Jay-Z, Wiz Khalifa, B. Real, Berner, Run the Jewels, Rick Ross, and Xzibit are just a few of the names that have either invested in cannabis companies or started their own brands. Let’s take a closer look at some of these brands and see how they compare to what Future may be launching.
Snoop Dogg’s Leafs by Snoop was one of the first celebrity-endorsed cannabis brands. It offers a range of products, including flower, concentrates, and edibles, with a focus on quality and user experience. Jay-Z’s Monogram is a high-end cannabis brand that aims to “redefine what cannabis means to consumers today.” It offers pre-rolled joints and flower in sleek packaging that resembles a luxury product. Wiz Khalifa’s Khalifa Kush is a strain of cannabis that is known for its high potency and quality. B. Real’s Dr. Greenthumb’s is a brand that includes a line of cannabis strains, extracts, and accessories. Berner’s Cookies is a popular brand that offers strains, edibles, and clothing. Run the Jewels’ Ooh La La is a strain of cannabis that was released in collaboration with a cannabis company. Finally, Rick Ross’ partnership with the California-based cannabis company, Jetdoc, aims to bring cannabis education and healthcare services to underserved communities.
What can we expect from “EVOL BY FUTURE”?
It’s too early to tell what Future’s cannabis brand will look like and how it will be received in the market. None of the trademark applications associated with the filing have been approved by the U.S. Patent and Trademark Office yet. However, the fact that Future’s legal team has filed six applications for a range of products and services suggests that he is serious about entering the cannabis industry. Furthermore, the inclusion of “health information in the field of medical marijuana and cannabis” on the brand’s website may indicate that Future is interested in promoting the medicinal benefits of cannabis, as well as its recreational use.
