A recent class action lawsuit has been filed against DreamFields Brands Inc. and Med For America Inc., both involved in making, selling, and marketing Jeeter brand prerolls. The crux of the case lies in the accusation that Jeeter’s products are labeled with higher THC percentages than they contain.
Lawsuit Background: Plaintiffs and Legal Representation
Plaintiffs Jasper Centeno and Blake Wilson, represented by the law firm Dovel & Luner, claim to have purchased mislabeled Jeeter products from California dispensaries. The lawsuit builds upon a WeedWeek report published in September, which detailed independent lab tests showing significant THC inflation in two diamond-infused prerolls.
WeedWeek’s Findings: Jeeter’s Alleged Non-Compliance
According to WeedWeek, both Jeeter prerolls tested had THC percentages falling outside of California’s Department of Cannabis Control regulations, which permit a 10% margin of error. The Baby Jeeter Fire OG Diamond Infused 5-Pack Preroll, for example, was labeled as containing 46% THC, but independent lab testing revealed THC levels between 23-27%.
Plaintiffs’ Claims: Financial Impact and Misrepresentation
The lawsuit argues that both plaintiffs would not have purchased the products, or would have paid less, had they known the true THC content. Furthermore, the suit alleges that if the defendants had chosen an independent lab for testing, they would have discovered the overstated THC levels in their products.
Jeeter’s Defense: Landau Labs and THC Content
Georg Kallert of Landau Labs, which tested products for Jeeter, disputed WeedWeek’s findings regarding the Fire OG product, stating that differences in moisture content analysis led to artificially lowered results. Landau Labs stands by its results, including those for Jeeter’s Churros Diamond Infused 5-Pack Preroll, which WeedWeek claimed had implied THC inflation of 28% to 42%.
Jeeter’s Official Statement: Allegations Denied
In response to the lawsuit, Jeeter issued a statement denying the allegations and emphasizing their commitment to compliance, state-mandated testing procedures, and independent third-party testing. The company takes pride in its product quality, and despite considering the claims baseless, it takes them seriously and awaits the truth coming to light.
Cannabis Consumption and THC Content: Consumer Expectations
The lawsuit highlights that consumers primarily purchase cannabis for its psychological and medicinal effects, which are largely driven by THC content. As attorney Christin Cho of Dovel & Luner pointed out, consumers are willing to pay more for products with higher THC content and expect to pay less for those with lower content.
Conclusion: The Future of Jeeter Prerolls and the Cannabis Industry
This class action lawsuit against Jeeter prerolls sheds light on the issue of potency inflation and the importance of accurate labeling in the cannabis industry. As the case unfolds, it will be crucial for both consumers and industry players to watch for developments, ensuring transparency, compliance, and trust in the growing cannabis market.
