Discovering Her Passion for the Cannabis Industry
Hope Wiseman’s journey to becoming the youngest African-American woman to own a marijuana dispensary started when she decided to leave her job as an investment banker. Her background in finance led her to explore the cannabis industry, which she recognized as one of the next big industries economically. As she studied the industry, she became passionate about addressing the disproportionate impact of the War on Drugs on African-Americans and other minority races.
Choosing to Open a Dispensary in Maryland
Wiseman’s home state of Maryland was one of the next states to legalize marijuana, so she first became interested in opening a dispensary there. However, Mary & Main is licensed in the area where Wiseman grew up, which is a community she is excited to directly serve.
Going into Business with Her Mother
Wiseman’s mother, Dr. Octavia Simkins-Wiseman, has been an entrepreneur since the year her daughter was born, and they have always had a close relationship. Wiseman credits her mother with grooming her for entrepreneurship her whole life, and they work together naturally. Her mother is the brains behind the operation and continues to teach her daughter everything she needs to know.
Staying in Your Lane and Pursuing Your Passion
The smartest business advice Wiseman has ever received is to stay in your lane. As she entered the uncharted territory of the cannabis industry, she realized the importance of fostering her true purpose and talents and staying focused. She also wants to inspire other little brown girls who are interested in the industry to pursue their passions and not let stereotypes or stigmas hold them back.
Fighting Misconceptions and Promoting Diversity and Inclusion
One of the biggest misconceptions people have about the marijuana industry is that everyone in it is a user or a stoner, especially at the executive and ownership levels. As a Black woman in the industry, Wiseman wants to promote diversity and inclusion and ensure that people who look like her have a place in the industry. She wants Mary & Main to be a premier dispensary known for great customer service and amazing varieties, as well as a hub for proprietary products.
