Mike Tyson and Evander Holyfield are two of the most iconic boxers in the history of the sport. The two athletes had an intense career rivalry from 1996 to 1997, which ended with Tyson biting a chunk out of Holyfield’s ear in the third round of their infamous heavyweight rematch in June of 1997. Since then, the two boxers have pursued their own unique paths, only to enter the ring once more, but this time as business partners. Tyson’s cannabis company, TYSON 2.0, and Holyfield have come together under the newly formed brandhouse, Carma Holdings, to create and deliver ‘Holy Ears’, a new line of cannabis edibles infused with THC and Delta 8.
Partnership and Launch Details
The launch of ‘Holy Ears’ is the result of a partnership between Tyson’s cannabis company, TYSON 2.0, and Holyfield, under the newly formed brandhouse, Carma Holdings. The two former heavyweight champions will be delivering the edibles this November, along with Holyfield’s own cannabis line, set to launch in 2023. ‘Holy Ears’ will be offered in THC, Delta 8, and other hemp-cannabinoid varieties, and will be available through Verano retailers in Arizona, Illinois, Nevada, and New Jersey. Delta 8 ‘Holy Ears’ edibles will be available for presale starting November 14th through the newly launched TYSON 2.0 global online marketplace, TYSON20Global.com.
Product Details The ‘Holy Ears’ edibles, like the best-selling TYSON 2.0 Mike Bites, are all-natural, vegan, and gluten-free. These edibles are aimed at providing wellness benefits that plant-based products have brought Tyson and Holyfield, who have both been outspoken advocates for cannabis use. ‘Holy Ears’ are designed to be a source of medicine for individuals who need it the most, especially athletes who suffer from chronic pain.
Wellness Benefits and Advocacy
Mike Tyson and Evander Holyfield are both known for their advocacy of plant-based products, and both boxers have experienced the wellness benefits of cannabis. According to Tyson, “It’s a privilege to reunite with my former opponent and now long-time friend, and turn years of fights and knockouts into a partnership that can make a positive impact and heal people.” Holyfield adds, “Now, nearly 20 years later, we have the opportunity to share the medicine we really needed throughout our careers.”
Carma Holdings and Mission
The launch of ‘Holy Ears’ marks the development of Carma Holdings’ third celebrity brand, alongside TYSON 2.0 and Ric Flair Drip, world-renowned wrestler Ric Flair’s inaugural cannabis product line. Carma Holdings is dedicated to providing accessible and high-quality cannabis products for every type of consumer.
Chad Bronstein, Carma Holdings Chairman, TYSON 2.0 Co-Founder, and President, says that “Mike and Holyfield are an iconic matchup and both are equally dedicated to building the ultimate celebrity cannabis brand that best serves their fan bases.” The partnership between Tyson and Holyfield highlights the growing interest in cannabis and its potential benefits. The use of cannabis has become more accepted and mainstream, and the launch of ‘Holy Ears’ is an example of how it can be used to promote wellness and health.
