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New Jersey Expands Cannabis Licenses, Prioritizes Social Equity

Social Equity Takes the Lead in New Jersey’s Cannabis Market Expansion

New Jersey is making waves in the cannabis industry once again. This time, it’s through broadening licensing opportunities with a twist: social equity businesses take center stage.

The Game Changer: Licenses Open First to Social Equity Businesses

On September 27, the New Jersey Cannabis Regulatory Commission (NJ-CRC) will begin accepting applications for three distinct types of cannabis business licenses: wholesalers, distributors, and delivery services. For the first phase, only social equity businesses may apply. Following that, diversely-owned businesses get their shot on December 27, with general applications starting March 27 next year.

Why Social Equity First?

The decision to prioritize social equity businesses aligns with New Jersey’s approach to cannabis retailers. This strategic move places individuals who have been disproportionately affected by cannabis prohibition at the forefront of legal opportunities.

A Flourishing Market

Dianna Houenou, the Chair of NJ-CRC, declared, “The launch of these new cannabis business license classes signifies a crucial step in the sustained growth and diversification of New Jersey’s cannabis industry.”

Jeff Brown, the executive director of NJ-CRC, added, “We’re on the cusp of 50 operational cannabis retailers. This will better serve New Jersey’s market and its consumers.”

Fostering Inclusivity

“We are committed to nurturing inclusivity, empowering local communities, and opening doors for those usually underrepresented in the cannabis space,” Houenou further elaborated.

Navigating the Application Process

To guide applicants through the nuances of these new license categories, NJ-CRC is hosting a webinar on September 14. This serves as an invaluable resource for prospective applicants to gain a clear understanding of the process.


Eager to venture into the New Jersey cannabis scene? Mark these dates and prepare your applications. The Garden State is setting a gold standard in social equity within the cannabis sector, and now’s the time to get involved.

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