The cannabis industry is evolving, and PRECIOUS Canna Co. is leading the charge. Last week, this groundbreaking brand, founded by the trailblazing entrepreneur Precious Osagie-Erese, officially launched as the first Black woman-owned cannabis flower and pre-roll brand in New Jersey. This isn’t just another entry into the market; it’s a movement that redefines what it means to indulge in cannabis.
Crafting a Disruptive Luxury Experience
At PRECIOUS, the goal is to transcend the ordinary by curating an unrivaled cannabis experience for connoisseurs who appreciate the artistry and culture of the plant. The brand’s premium pre-rolls are a testament to this vision—what can only be described as disruptive luxury. The inaugural product line, which includes “PEAK,” “PRIME,” and “PLUTO,” features 2-gram 3-pack pre-rolls. Each pre-roll is crafted to evoke specific experiences, whether it’s Elevation, Balance, or Relaxation, all wrapped in sophisticated, high-end luxury packaging.
PRECIOUS isn’t just offering cannabis products; it’s setting new standards in craftsmanship, combining the highest levels of quality with a deep respect for the culture and history of cannabis. The brand’s offerings are designed to forge moments of creativity, empowerment, euphoria, and connection—pushing the boundaries of what cannabis can be.
Empowerment Through Representation and Excellence
PRECIOUS Canna Co. was born out of a desire to do more than just sell cannabis; it was created to challenge the status quo and provide representation where it’s sorely lacking. “PRECIOUS is more than just a cannabis brand; it’s a reminder that Black women can be represented in an industry that has traditionally kept us out,” says Precious Osagie-Erese, the visionary behind the brand.
As the first Black woman-owned cannabis flower brand in New Jersey, PRECIOUS is not just making history; it’s paving the way for future generations of entrepreneurs. Osagie-Erese, a nationally recognized advocate for minority representation in the cannabis industry, has infused her brand with a mission to empower, uplift, and inspire. PRECIOUS is more than a product; it’s a beacon for what’s possible when excellence meets representation.
A Commitment to Social Equity and Community Engagement
At its core, PRECIOUS is committed to more than just business success—it’s about creating lasting change. The brand actively supports initiatives that promote social equity, education, and entrepreneurship within the cannabis industry, with a particular focus on uplifting women of color. Through strategic partnerships, mentorship programs, and community outreach, PRECIOUS is working to inspire the next generation of cannabis entrepreneurs.
PRECIOUS is here to challenge the narrative and create a new standard—not just in New Jersey, but across the entire industry. The brand’s dedication to quality, representation, and community sets it apart, making it a leader in the new era of cannabis.
Join the Celebration
To celebrate this historic launch, PRECIOUS will be hosting a series of events and activations across New Jersey, inviting the community to experience its products firsthand and learn more about its mission. Cannabis enthusiasts, advocates, and supporters are encouraged to join in celebrating this momentous occasion.
For more information about PRECIOUS Canna Co., and to stay updated on upcoming events, visit www.preciouscannaco.com or follow the brand on Instagram at @preciouscannaco.
