Rap legend and former MTV Pimp My Ride host Xzibit is preparing for the next stage of success: the cannabis industry.
Xzibit, real name Alvin Nathaniel Joiner, is collaborating with cannabis brand Wonderbrett and an old friend, one of Wonderbrett’s founders, Brett Feldman. Headquartered on the West Coast, Wonderbrett is ready to launch five new strains with the rapper. They are new inclusions of Napalm Grenades and consist of hybrids Peach OZ, Grapes of Wrath, and Pink Picasso and Indica brands Pineapple OG and Orange Sunset. The strains are coming out of Xzibit’s company, Napalm Brands.
Xzibit says he’s known Wonderbrett’s co-founder, Brett Feldman, for well over 20 years. “I knew him before he was Wonderbrett.” The standing relationship made collaboration easy and almost inevitable to the artist. The mutual respect led to the initial grenade with Wonderbrett. That was the rapper’s first salvo into the weed business. These new strains are their “second collaboration. It’s just a testament that we doing good stuff.”
Xzibit wants the collaboration to reinvent the cannabis industry “one category at a time.” Currently, the formulation consists of seven grams of premium indoor flower from Wonderbrett blended with a gram of live resin diamonds.
The rapper says, “We picked them out together, and we got a nice blend of what we wanted. We wanted some hybrid, some indicas, a nice, heavy stone. It smokes like a cigar, and it’s really heavy. It’s dope.”
Recognized by his standout raspy pitch, the Detroit native has a rep for hard-hitting rhymes and an undeniable flow. He came into the music world in 1996 with his debut solo album At the Speed of Life, featuring the single Paparazzi. He’s noted as an actor, having played Shyne Johnson on Empire and appearing in films like The X-Files: I Want to Believe. He hosted MTV’s hit Pimp My Ride from 2004 to 2007.
The rapper met Brett Feldman 22 years ago. Feldman was already a name in the music and street culture of L.A. But the script flipped in 1997. That’s when Feldman received a cut of OG Kush. He says, “OG Kush came on the scene and took over everything. No competition at all, it was like watching Jordan come onto the scene and play with children.”
Feldman became so enamored of the flower, he returned again and again to its grower, Josh D, in San Fran. The cultivator generously gifted Feldman clones of the Kush plant and gave Feldman permission to do what he had to do. And that’s what Feldman did.
Feldman’s adventures in cannabis led him to cross paths with the likes of B-Real, Snoop Dogg, Eminem, and Xzibit. Stories abound that the creation of Dr. Dre’s classic 2001 was greatly influenced by the strain during production.
The relationship between Feldman and Xzibit started when Feldman ran into the rapper in a record store in Granada Hills. Introducing himself, Feldman offered to hook Xzibit up with some “fire Kush.” Feldman believes that moment was the beginning of his foothold in the cannabis world.
