A Trip Down Collins Avenue
In a surprising twist, it has come to light that Rick Ross’ cannabis strain “Collins Avenue” has a new home. Launched in 2020, the strain was initially developed in collaboration with Cookies. So, what led to the sudden switch from Cookies to High Tolerance? Read on to find out more about this intriguing change in partnership.
The MMG Rap Star’s Miami-Dade Connection
Named after Ross’ old stomping grounds in Miami-Dade, “Collins Avenue” has the rapper’s signature touch all over it. Describing High Tolerance’s product, Ross told TMZ Hip Hop, “High Tolerance is the best flower for all the ones who like to blow that good gas. This is the best flower in the world… this is why I decided to team up with High Tolerance. They have the best flower on the streets. Shout out to Manny, the biggest.”
A Warm Welcome from High Tolerance
Manny, High Tolerance’s co-founder, shared his excitement for bringing Rick Ross on board. He praised the rapper as “a true cannabis connoisseur.” The partnership seems to be a perfect fit, combining Ross’ knowledge and appreciation for quality cannabis with High Tolerance’s dedication to providing top-notch products to the market.
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Mark Your Calendars: Strain Launch Date
Fans of Rick Ross and cannabis enthusiasts alike should be ready for the highly-anticipated release of “Collins Avenue” on June 1st. With this launch, Ross joins an impressive lineup of hip-hop artists and celebrities who have become High Tolerance ambassadors. These ambassadors include Jadakiss, Jim Jones, A Boogie Wit Da Hoodie, Dave East, Juelz Santana, ‘BMF’ star Lil Meech, Ghostface Killah, Beanie Sigel, Millyz, and the late Drakeo the Ruler.
A Look Back: Previous Collaboration with Cookies
Some might find the announcement of Rick Ross’ partnership with High Tolerance surprising, given his past collaboration with Berner and Cookies. In that partnership, strains like “Collins Ave,” “Pink Rozay,” and “Lemon Pepper” were introduced to the market. However, it appears that the rapper has found a new home with High Tolerance, a brand that aligns with his vision for providing the best cannabis flower on the streets.
Why the Switch to High Tolerance?
While the reasons behind Ross’ decision to shift his collaboration from Cookies to High Tolerance remain speculative, it is evident that the rapper values the quality of the flower High Tolerance produces. Ross’ praise for the company’s product, along with his recognition of Manny as a key player in the cannabis industry, demonstrates his confidence in High Tolerance’s ability to deliver the best possible version of “Collins Avenue.”
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The Impact of Celebrity Cannabis Collaborations
Rick Ross’ partnership with High Tolerance adds to the growing list of celebrities entering the cannabis industry. These collaborations have a significant impact on both the cannabis market and the celebrities’ personal brands. By associating themselves with a cannabis company, these stars can expand their reach beyond their traditional fan bases and tap into a new, diverse audience of cannabis enthusiasts.
The Future of Cannabis Strains and Celebrity Partnerships
As the cannabis industry continues to grow, we can expect to see even more celebrity partnerships in the future. These collaborations not only bring attention to the companies involved but also contribute to normalizing and destigmatizing cannabis use. The blending of entertainment and the cannabis industry has the potential to create unique marketing opportunities, innovative products, and a more inclusive environment for cannabis enthusiasts.
