Ricky Williams, the former NFL running back, has announced a new collaboration between his purpose-driven cannabis lifestyle brand, Highsman, and Jeeter, the number one cannabis pre-roll brand in the country. The joint partnership will launch in Michigan, California, and Arizona on February 10th, 2023, just in time for Super Bowl weekend. This new collaboration is the second partnership between the two brands, and it is set to bring a new infused pre-roll called the Baby Cannon to the market.
The Baby Cannon packs a punch of flavor and potency in a fun-sized frame, and it will be sold with limited edition themed packaging, including a replica of Ricky Williams’ locker, giving the Baby Cannon a place of honor. To celebrate this new partnership, Williams will be making appearances at several dispensaries in Arizona on February 10th.
Highsman is also hosting a series of invite-only industry events in Arizona in celebration of its collaboration and expansion in the state. These events will be held at the Clarendon Hotel & Spa by GreenTree and will include a Madden tournament, an industry mixer, a 4th N. 20 industry party, and a final watch party held at the rooftop of the Clarendon Hotel on Super Bowl Sunday.
Ricky Williams, the founder and president of Highsman, says, “Higsman is inspired by greatness and Jeeter is the leader of the game— it’s a marriage made in weed heaven.” He also notes that the ‘Sticky Ricky’ Baby Cannon is a great addition to the collaborative efforts of the Highsman and Jeeter teams and is excited to launch this creative new product in Arizona and Michigan.
Eric Hammond, CEO of Highsman, also expressed his excitement about this new partnership. “To partner again with the number one pre-roll brand in the country throughout three states is an honor. Jeeter has been a cultural force in the industry, and together we are reimagining the cannabis experience for our expanding audience around the country.”
This new partnership between Highsman and Jeeter is a testament to the growth and innovation in the cannabis industry. With the legalization of cannabis in more and more states, there is a growing demand for high-quality cannabis products, and this collaboration between Highsman and Jeeter is sure to meet that demand.
The Baby Cannon is the perfect product for anyone looking for a fun, flavorful, and potent cannabis experience, and with its limited edition packaging, it is sure to be a hit among cannabis enthusiasts. Whether you’re a fan of Ricky Williams or just love great cannabis products, the Baby Cannon is a must-try.
