Roll Up for Equity Film Explores San Diego’s Equity Issues

Introduction

In a powerful new documentary, “Roll Up for Equity – Advocating for Access and Opportunity within San Diego’s Cannabis Industry,” director JM Balbuena, a fervent cannabis advocate, casts a spotlight on the ongoing struggle to implement social equity within the bustling cannabis market of San Diego. Set to premiere on April 20, 2024, this film promises to engage viewers with its poignant exploration of the systemic challenges and the community’s push for a fairer industry landscape.

Unveiling the Struggle

San Diego’s Complex Cannabis Relationship

Despite California’s progressive milestones following cannabis legalization, San Diego’s journey towards social equity has been fraught with hurdles. The city’s regulated cannabis industry showcases a complicated relationship with marginalized communities, often overshadowed by systemic barriers that hinder equitable opportunities.

Voices from the Community

Insights from Local Advocates

“Roll Up for Equity” features a diverse group of voices from San Diego’s forefront advocates, activists, and entrepreneurs, including Armand King, Terrie Best, and MEGain McCall. Through interviews and public meeting footage, these individuals articulate the city’s challenges and their personal and collective endeavors to foster change.

The Power of Cinema in Advocacy

JM Balbuena’s Vision

Director JM Balbuena emphasizes the transformative power of film as a medium to highlight critical issues, “As a filmmaker, I’ve witnessed firsthand the transformative impact of cinema. I’m compelled to leverage this medium to spotlight the critical issue of social equity in the cannabis sector—a realm where disparities and barriers persistently shadow the promise of progress and inclusivity.”

The Documentary’s Impact

A Catalyst for Broader Conversations

The documentary not only focuses on San Diego but also aims to resonate nationwide, igniting discussions and encouraging other regions to reflect on and reform their own cannabis equity efforts. By celebrating the advocates and exposing the disparities, the film seeks to catalyze a movement towards more inclusive and equitable cannabis policies.

Screening and Support

Debut Details and Sponsor Acknowledgment

The documentary will premiere in San Diego on April 20, 2024. Viewers can catch a sneak peek via the trailer available at www.JMBalbuena.com. The project has garnered support from notable sponsors like Americans for Safe Access San Diego Chapter, NORLM San Diego, and the Blue Dream Democratic Club, all of whom are pivotal in advocating for medical cannabis acceptance and policy reform.

Conclusion

“Roll Up for Equity” is more than a film; it is a campaign and a clarion call to lawmakers and citizens alike to support and implement social equity in cannabis policies. As viewers anticipate its release, the conversations it will inspire are expected to influence advocacy and policy-making, not just in San Diego but across the nation. Join the premiere to witness a compelling story of struggle, resilience, and hope in the face of adversity.