Snoop Dogg and Eminem’s latest single, “From the D to the LBC,” was the highlight of the night at the MTV Video Music Awards, and their performance took us on a journey to the Metaverse. The duo morphed into #BoredApes and smoked weed on stage, creating an unforgettable experience for the audience.
The Metaverse has been a hot topic in the tech world, and it was exciting to see it brought to life on the MTV VMA stage. Snoop Dogg and Eminem’s performance captured the essence of this virtual world, where users can interact with one another and engage in a variety of activities.
The Rise in Viewership
The MTV Video Music Awards drew a total of 3.9 million linear viewers, which is up from the 3.7 million who tuned into last year’s telecast. This increase in viewership is a positive sign for the music industry, which has struggled in recent years due to the pandemic.
Best Hip Hop Video Nomination
Snoop Dogg and Eminem were nominated for Best Hip Hop Video for their single, “From the D to the LBC.” The category was ultimately won by Nicki Minaj & Lil Baby for “Do We Have A Problem?” Nonetheless, Snoop Dogg and Eminem’s nomination is a testament to the success of their latest single and their continued impact on the hip hop industry.
Advertiser-Friendly Ratings
Although the MTV Video Music Awards drew more viewers than last year, the ratings for the advertiser-friendly 18-49 demographic remained roughly the same as 2021 (about a 2.8 in gross ratings). This result may be a cause for concern for advertisers, who rely on high ratings to reach their target audience.
Shady/Aftermath/Interscope Records
“From the D to the LBC” is the latest single from Eminem & Snoop Dogg for Shady/Aftermath/ Interscope Records. These record labels have a long history of producing successful hip hop artists, including Eminem and Snoop Dogg. The success of their latest collaboration is a testament to the power of these record labels and their impact on the music industry.
