This 4/20, Snoop Dogg isn’t just sparking up—he’s setting the table. And he’s bringing Martha Stewart, BIC EZ Reach, and SWED with him.
In an exclusive with Black Cannabis Magazine, Snoop dropped the details behind one of the most anticipated events of the season: a private cannabis pairing supper club in Los Angeles curated for 4/20. The experience is backed by the BIC EZ Reach x SWED collaboration and designed to blend high-end dining with elevated cannabis culture—literally.
From the soundtrack and scented candles to fine dining and custom mocktails, this isn’t your typical smoke session. This is dinner with the Doggfather.
Bringing the Vibes: “We Wanted to Create an Environment That’s Chill”
Snoop was clear from the jump—this dinner isn’t about hype. It’s about a whole vibe.
“We wanted to create an environment that’s chill, where everybody can kick back and enjoy themselves,” he told us. “Good food, music, energy, and of course the right tools to light up the atmosphere—that’s where the BIC EZ Reach Lighters come in.”
The dinner will bring flavor in every sense of the word. “We’re talking about flavors that you’ll be thinking about for weeks to come,” he said.
It’s more than lighting a joint and passing it around. It’s about lighting up the moment, the conversation, the room. The BIC EZ Reach Lighter isn’t just a prop—it’s an experience enhancer.
Snoop x Martha: From Kitchen to Cloud Nine
“We put our heads together,” Snoop said about his longtime collaborator and cultural opposite-turned-bestie Martha Stewart. “She got that fine dining thing, and I got that…well, I got that good good.”
The result? A menu designed to meet at the intersection of luxury and laid-back.
“You’ll see it from the décor all the way to the menu,” he said. “I can’t give away too much, but the Snoop welcome mocktail will pay homage to my West Coast roots, and get the party started.”
Their dynamic is what makes this dinner pop. Martha handles the forks and plating; Snoop brings the terp talk and good energy. It’s the kind of vibe you can’t fake—and you can’t find anywhere else.
A New Era of Cannabis Events
Snoop has always been a trendsetter, but this time, he’s not just leading culture—he’s redefining it.
“There used to be a time when bars were illegal in this country, where you could only get homemade liquor and had to sip in secret,” he explained. “100 years since prohibition was lifted, and now you have bars where people are sipping cocktails crafted with the best spirits.”
To him, this cannabis pairing dinner marks a similar turning point.
“Instead of smoking a joint at home and eating a bag of chips, people can get wavy and have a good time together with dope food,” he said.
This dinner isn’t about being high. It’s about being elevated.
What Sets This Dinner Apart?
“This ain’t just another 4/20 party,” Snoop made sure to say.
The BIC EZ Reach x SWED Supper Club is being positioned as one of the most exclusive and curated cannabis events of the year. From the guest list to the menu, every detail is thoughtful and intentional.
“This dinner is about showing how cannabis can fit in a sophisticated setting, with fine dining and a carefully crafted atmosphere,” he explained. “We’re setting a new standard for what cannabis events can be—less about the novelty, more about the experience.”
And if you’re hoping to score a seat, the window is tight.
“To get in on this, you gotta be quick,” Snoop advised. “Head to BIC.com on April 10th at 4:20 PM ET. Spots are limited, so don’t sleep.”
Setting the Mood: Welcome to the “Ultimate Mood Masters” Experience
BIC’s “Ultimate Mood Masters” campaign isn’t just a marketing moment. It’s the backbone of the dinner’s entire vibe.
“‘Ultimate Mood Masters’ isn’t just a tagline, it’s a philosophy,” Snoop said. And he broke down exactly how that philosophy translates into the night.
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The Soundtrack: “The music we picked is chill. A lot of old West Coast hits, some R&B joints, some classics,” Snoop said. “It sets the mood right from the jump.”
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The Ambiance: “I love a good candle,” he said. “My dinner path is filled with lavender-scented ones. They’re the perfect accent to my dinner path and the purple goes with my favorite Snoop BIC EZ Reach Lighters.”
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The Setting: “The mood in the venue is intimate and relaxed, which is exactly what we wanted. People will be sitting in close quarters, so they can get nice and comfortable with each other and enjoy some quality conversations.”
This dinner isn’t just a photo op. It’s a curated memory.
A Message to the Culture: It’s Evolving
Snoop and Martha may be an unlikely pair, but together, they’re helping redefine the image of cannabis in America.
“We’re showing the world that cannabis is becoming more mainstream,” Snoop said. “And brands like BIC stepping up shows that the culture is evolving.”
“It’s about breaking down those old stereotypes and showing how cannabis can be integrated into everyday life, in a responsible and sophisticated way.”
From partnerships to plating, Snoop and Martha are proof that cannabis isn’t in the shadows anymore. It’s front and center. And it’s dressed for dinner.
