A Stellar Collaboration: Atlas Global Brands and Snoop Dogg
Atlas Global Brands Inc. a global cannabis leader operating in Canada and Israel, recently announced the arrival of its first shipment of its latest brand, D*gg lbs, in Israel. This brand is an exciting collaboration with the world-renowned entertainer, Snoop Dogg, promising to reshape Israel’s cannabis market.
Atlas Global stands out in the cannabis landscape with operations spanning cultivation, manufacturing, marketing, and distribution. Currently, it serves seven countries, including Australia, Canada, Denmark, Germany, Israel, Norway, and the United Kingdom. With two licensed cannabis facilities in Ontario, Canada, and a majority stake in three Israeli medical pharmacies, Atlas Global upholds a strong commitment to the international cannabis industry.
In February 2023, Atlas Global secured an exclusive licensing deal with Snoop Dogg, opening doors for a unique use of the entertainer’s name, image, and intellectual property in the creation and marketing of a diverse range of cannabis products.
Introducing D*gg lbs: Snoop Dogg’s Entrée into Cannabis
D*gg lbs, Snoop Dogg‘s new line of cannabis and hemp products, is currently making waves in major markets in Canada and Israel. Eagerly awaited in the United States, this line is set to revolutionize the hemp market.
On July 21, 2023, the first shipment of D*gg lbs reached Israel, igniting considerable interest. Expected to be available in pharmacies and for patients by late August, three additional SKUs are also scheduled for next month, further raising the anticipation among cannabis enthusiasts.
Quality is the cornerstone of the D*gg lbs brand. All flower products are indoor-grown, hang-dried, and hand-trimmed. This collaboration between Snoop Dogg and Atlas Global aims to foster a vibrant community of cannabis enthusiasts through education, advocacy, interactive experiences, and events, contributing positively to the growth of the cannabis industry.
D*gg lbs: A New Star in Ontario Cannabis Stores
Earlier this month, D*gg lbs made its debut in Ontario Cannabis Stores with two SKUs available for purchase.
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With up to six additional SKUs slated for August 2023, Atlas Global’s CEO, Bernie Yeung, expressed his pride in the new product lineup. “The flower, hardware, and overall experience have been shaped by consumer insights. We’re really proud to drop these products in the market and continue expanding Snoop Dogg’s lineup of cannabis products,” said Yeung.
