<?xml version="1.0" encoding="UTF-8"?><rss version="2.0"
xmlns:content="http://purl.org/rss/1.0/modules/content/"
xmlns:wfw="http://wellformedweb.org/CommentAPI/"
xmlns:dc="http://purl.org/dc/elements/1.1/"
xmlns:atom="http://www.w3.org/2005/Atom"
xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
>
<channel>
<title>cannabis marketing Archives — Black Cannabis Magazine</title>
<atom:link href="https://blackcannabismagazine.com/tag/cannabis-marketing/feed/" rel="self" type="application/rss+xml" />
<link>https://blackcannabismagazine.com/tag/cannabis-marketing/</link>
<description>We educate, inform, empower + provide entertainment for our TRIBE. Highlighting people of color in the cannabis industry.</description>
<lastBuildDate>Sun, 08 Oct 2023 23:58:21 +0000</lastBuildDate>
<language>en-US</language>
<sy:updatePeriod>
hourly </sy:updatePeriod>
<sy:updateFrequency>
1 </sy:updateFrequency>
<generator>https://wordpress.org/?v=6.7.2</generator>
<image>
<url>https://i0.wp.com/blackcannabismagazine.com/wp-content/uploads/2023/04/cropped-9A031074-6155-49D0-91F9-3CD39BD7AB82.png?fit=32%2C32&ssl=1</url>
<title>cannabis marketing Archives — Black Cannabis Magazine</title>
<link>https://blackcannabismagazine.com/tag/cannabis-marketing/</link>
<width>32</width>
<height>32</height>
</image>
<site xmlns="com-wordpress:feed-additions:1">169930730</site> <item>
<title>Newsom Vetoes AB 1207: A Turn of the Tide</title>
<link>https://blackcannabismagazine.com/newsom-vetoes-ab-1207-implications-for-californias-legal-sector/</link>
<comments>https://blackcannabismagazine.com/newsom-vetoes-ab-1207-implications-for-californias-legal-sector/?noamp=mobile#respond</comments>
<dc:creator><![CDATA[Hazey Taughtme]]></dc:creator>
<pubDate>Sun, 08 Oct 2023 23:44:11 +0000</pubDate>
<category><![CDATA[Government]]></category>
<category><![CDATA[AB 1207]]></category>
<category><![CDATA[California cannabis]]></category>
<category><![CDATA[California Politics]]></category>
<category><![CDATA[Cannabis Advocacy]]></category>
<category><![CDATA[cannabis business]]></category>
<category><![CDATA[cannabis industry]]></category>
<category><![CDATA[Cannabis Legislation]]></category>
<category><![CDATA[cannabis marketing]]></category>
<category><![CDATA[Cannabis News]]></category>
<category><![CDATA[Cannabis Packaging]]></category>
<category><![CDATA[cannabis regulation]]></category>
<category><![CDATA[Child Safety]]></category>
<category><![CDATA[Governor Newsom]]></category>
<category><![CDATA[legal cannabis]]></category>
<category><![CDATA[Newsom Veto]]></category>
<guid isPermaLink="false">https://blackcannabismagazine.com/?p=198596</guid>
<description><![CDATA[<p>Introduction California’s legal cannabis operators breathed a collective sigh of relief today as Governor Gavin Newsom vetoed Assembly Bill 1207. The controversial legislation had threatened to impose overly stringent packaging and labeling regulations on the state’s legal cannabis market. Governor Newsom’s Decisive Act In his veto statement, Governor Newsom recognized the existing robust protections for […]</p>
<p>The post <a href="https://blackcannabismagazine.com/newsom-vetoes-ab-1207-implications-for-californias-legal-sector/">Newsom Vetoes AB 1207: A Turn of the Tide</a> appeared first on <a href="https://blackcannabismagazine.com">Black Cannabis Magazine</a>.</p>
]]></description>
<content:encoded><![CDATA[<h3><strong>Introduction</strong></h3>
<p>California’s legal cannabis operators breathed a collective sigh of relief today as Governor Gavin Newsom vetoed Assembly Bill 1207. The controversial legislation had threatened to impose overly stringent packaging and labeling regulations on the state’s legal cannabis market.</p>
<h3><strong>Governor Newsom’s Decisive Act</strong></h3>
<p>In his veto statement, Governor Newsom recognized the existing robust protections for youth in Proposition 64 and expressed concerns about the overly broad definition of “attractive to children” used in the bill. This measure would have unfairly penalized legal operators, necessitating a redesign of logos, packaging, and even digital content—impacting brands that have been years in the making.</p>
<p><img data-recalc-dims="1" fetchpriority="high" decoding="async" class="aligncenter size-large wp-image-198597" src="https://i0.wp.com/blackcannabismagazine.com/wp-content/uploads/2023/10/IMG_6573.jpeg?resize=740%2C942&ssl=1" alt="Newsom Vetoes AB 1207" width="740" height="942" srcset="https://i0.wp.com/blackcannabismagazine.com/wp-content/uploads/2023/10/IMG_6573.jpeg?resize=804%2C1024&ssl=1 804w, https://i0.wp.com/blackcannabismagazine.com/wp-content/uploads/2023/10/IMG_6573.jpeg?resize=236%2C300&ssl=1 236w, https://i0.wp.com/blackcannabismagazine.com/wp-content/uploads/2023/10/IMG_6573.jpeg?resize=768%2C978&ssl=1 768w, https://i0.wp.com/blackcannabismagazine.com/wp-content/uploads/2023/10/IMG_6573.jpeg?resize=600%2C764&ssl=1 600w, https://i0.wp.com/blackcannabismagazine.com/wp-content/uploads/2023/10/IMG_6573.jpeg?w=942&ssl=1 942w" sizes="(max-width: 740px) 100vw, 740px" /></p>
<h3><strong>Reinforcing Existing Protections</strong></h3>
<p>Governor Newsom’s decision reaffirms the efficacy of current regulations under Proposition 64 and the Department of Cannabis Control. He emphasized the need for refining and advancing existing youth-related cannabis protections and called for strengthened enforcement measures.</p>
<h3><strong>What This Means for the Industry</strong></h3>
<p>The veto of AB 1207 could serve as a turning point for California’s legal cannabis market. With the <a href="https://blackcannabismagazine.com/why-governor-newsom-should-veto-ab-1207-an-analysis/">burden</a> of an imminent overhaul lifted, businesses can focus on growth, differentiation, and serving the community responsibly. The decision underscores the necessity for well-considered, practical regulations that serve both public safety and industry viability.</p>
<h3><strong>Towards Thoughtful Regulation</strong></h3>
<p>The Governor’s veto opens the door for more nuanced discussions on youth safety and public health, without imposing undue burdens on legal operators. It also pushes for enhanced enforcement measures, thereby targeting the real problem: the illicit market.</p>
<h3><strong>Challenges Ahead</strong></h3>
<p>Despite the veto, the industry still faces substantial challenges, including competition from illegal operators. The Governor’s decision, while monumental, is but a single step toward a balanced and equitable cannabis market in California. There’s much work to be done to make this market a beacon for responsible commerce and social justice.</p>
<h3><strong>Conclusion</strong></h3>
<p>Governor Newsom’s veto of AB 1207 signifies a critical moment for California’s cannabis industry, illustrating the importance of balanced regulation that doesn’t handicap legal operators. With this decision, the industry looks forward to further collaboration with the state to create regulations that are both fair and effective.</p>
<p>The post <a href="https://blackcannabismagazine.com/newsom-vetoes-ab-1207-implications-for-californias-legal-sector/">Newsom Vetoes AB 1207: A Turn of the Tide</a> appeared first on <a href="https://blackcannabismagazine.com">Black Cannabis Magazine</a>.</p>
]]></content:encoded>
<wfw:commentRss>https://blackcannabismagazine.com/newsom-vetoes-ab-1207-implications-for-californias-legal-sector/feed/</wfw:commentRss>
<slash:comments>0</slash:comments>
<post-id xmlns="com-wordpress:feed-additions:1">198596</post-id> </item>
<item>
<title>Oreo’s vs Oreoz: Legal Battle in Cannabis & Snack Industries</title>
<link>https://blackcannabismagazine.com/oreos-vs-oreoz-legal-battle-in-cannabis-snack-industries/</link>
<comments>https://blackcannabismagazine.com/oreos-vs-oreoz-legal-battle-in-cannabis-snack-industries/?noamp=mobile#respond</comments>
<dc:creator><![CDATA[Hazey Taughtme]]></dc:creator>
<pubDate>Fri, 07 Jul 2023 03:05:24 +0000</pubDate>
<category><![CDATA[Law]]></category>
<category><![CDATA[Cannabis]]></category>
<category><![CDATA[cannabis marketing]]></category>
<category><![CDATA[Cannabis strains]]></category>
<category><![CDATA[cease-and-desist]]></category>
<category><![CDATA[FDA]]></category>
<category><![CDATA[FTC]]></category>
<category><![CDATA[legal battles]]></category>
<category><![CDATA[Mondelēz International]]></category>
<category><![CDATA[Oreos]]></category>
<category><![CDATA[Oreoz]]></category>
<category><![CDATA[snack industry]]></category>
<category><![CDATA[trademark disputes]]></category>
<category><![CDATA[Trademark Infringement]]></category>
<guid isPermaLink="false">https://blackcannabismagazine.com/?p=197861</guid>
<description><![CDATA[<p>Oreo’s vs Oreoz: Snack Giant Clashes with Cannabis Industry The world of sweets and confections was turned upside down when Oreo’s and Oreoz, a potent cannabis strain, found themselves entangled in a legal dispute. This tug-of-war between cookies and cannabis, initiated by the cease-and-desist order Mondelez International sent to cannabis growers, has thrown a spotlight […]</p>
<p>The post <a href="https://blackcannabismagazine.com/oreos-vs-oreoz-legal-battle-in-cannabis-snack-industries/">Oreo’s vs Oreoz: Legal Battle in Cannabis & Snack Industries</a> appeared first on <a href="https://blackcannabismagazine.com">Black Cannabis Magazine</a>.</p>
]]></description>
<content:encoded><![CDATA[<h3><strong>Oreo’s vs Oreoz: Snack Giant Clashes with Cannabis Industry</strong></h3>
<p>The world of sweets and confections was turned upside down when Oreo’s and Oreoz, a potent cannabis strain, found themselves entangled in a legal dispute. This tug-of-war between cookies and cannabis, initiated by the <a href="https://www.westword.com/marijuana/oreo-owner-sends-cease-and-desist-order-to-marijuana-growers-over-oreoz-strain-17258905">cease-and-desist order</a> Mondelez International sent to cannabis growers, has thrown a spotlight on broader tensions within the snack and cannabis industries.</p>
<p><img data-recalc-dims="1" decoding="async" class="aligncenter size-full wp-image-197864" src="https://i0.wp.com/blackcannabismagazine.com/wp-content/uploads/2023/07/DF415807-42BC-4CF2-B904-D1E33A06CD3B.webp?resize=560%2C560&ssl=1" alt="Oreo's vs Oreoz" width="560" height="560" srcset="https://i0.wp.com/blackcannabismagazine.com/wp-content/uploads/2023/07/DF415807-42BC-4CF2-B904-D1E33A06CD3B.webp?w=560&ssl=1 560w, https://i0.wp.com/blackcannabismagazine.com/wp-content/uploads/2023/07/DF415807-42BC-4CF2-B904-D1E33A06CD3B.webp?resize=300%2C300&ssl=1 300w, https://i0.wp.com/blackcannabismagazine.com/wp-content/uploads/2023/07/DF415807-42BC-4CF2-B904-D1E33A06CD3B.webp?resize=150%2C150&ssl=1 150w, https://i0.wp.com/blackcannabismagazine.com/wp-content/uploads/2023/07/DF415807-42BC-4CF2-B904-D1E33A06CD3B.webp?resize=80%2C80&ssl=1 80w, https://i0.wp.com/blackcannabismagazine.com/wp-content/uploads/2023/07/DF415807-42BC-4CF2-B904-D1E33A06CD3B.webp?resize=100%2C100&ssl=1 100w" sizes="(max-width: 560px) 100vw, 560px" /></p>
<h3><strong>The Root of the Conflict</strong></h3>
<p>Naming cannabis strains after popular food items isn’t a new phenomenon. However, when the name begins to infringe on established trademarks, the legality becomes murky. Oreoz, a popular cannabis strain known for its heavy potency and vivid resin coverage, recently found itself in hot water with Mondelez International, the owner of the Oreo’s trademark.</p>
<p><img data-recalc-dims="1" decoding="async" class="aligncenter size-large wp-image-197865" src="https://i0.wp.com/blackcannabismagazine.com/wp-content/uploads/2023/07/34D17262-0BC6-4BE8-9A62-F494D866B372.png?resize=740%2C463&ssl=1" alt="Oreo's vs Oreoz" width="740" height="463" srcset="https://i0.wp.com/blackcannabismagazine.com/wp-content/uploads/2023/07/34D17262-0BC6-4BE8-9A62-F494D866B372.png?resize=1024%2C640&ssl=1 1024w, https://i0.wp.com/blackcannabismagazine.com/wp-content/uploads/2023/07/34D17262-0BC6-4BE8-9A62-F494D866B372.png?resize=300%2C188&ssl=1 300w, https://i0.wp.com/blackcannabismagazine.com/wp-content/uploads/2023/07/34D17262-0BC6-4BE8-9A62-F494D866B372.png?resize=768%2C480&ssl=1 768w, https://i0.wp.com/blackcannabismagazine.com/wp-content/uploads/2023/07/34D17262-0BC6-4BE8-9A62-F494D866B372.png?resize=600%2C375&ssl=1 600w, https://i0.wp.com/blackcannabismagazine.com/wp-content/uploads/2023/07/34D17262-0BC6-4BE8-9A62-F494D866B372.png?w=1200&ssl=1 1200w" sizes="(max-width: 740px) 100vw, 740px" /></p>
<h3><strong>Infringement Allegations</strong></h3>
<p>Mondelez, in its cease-and-desist letter, argues that cannabis breeders and growers exploited the “overwhelming success and the fame of the Oreo’s brand.” They particularly highlighted the strains named Oreoz, Lemon Oreoz, and Mint Oreoz, claiming the names were “virtually identical to our client’s famous mark.”</p>
<h3><strong>Strains Under Scrutiny</strong></h3>
<p><img data-recalc-dims="1" loading="lazy" decoding="async" class="aligncenter size-large wp-image-197863" src="https://i0.wp.com/blackcannabismagazine.com/wp-content/uploads/2023/07/287C359E-573E-43B4-8806-928ABB8F9A94.webp?resize=740%2C741&ssl=1" alt="Oreo's vs Oreoz" width="740" height="741" srcset="https://i0.wp.com/blackcannabismagazine.com/wp-content/uploads/2023/07/287C359E-573E-43B4-8806-928ABB8F9A94.webp?resize=1022%2C1024&ssl=1 1022w, https://i0.wp.com/blackcannabismagazine.com/wp-content/uploads/2023/07/287C359E-573E-43B4-8806-928ABB8F9A94.webp?resize=300%2C300&ssl=1 300w, https://i0.wp.com/blackcannabismagazine.com/wp-content/uploads/2023/07/287C359E-573E-43B4-8806-928ABB8F9A94.webp?resize=150%2C150&ssl=1 150w, https://i0.wp.com/blackcannabismagazine.com/wp-content/uploads/2023/07/287C359E-573E-43B4-8806-928ABB8F9A94.webp?resize=768%2C769&ssl=1 768w, https://i0.wp.com/blackcannabismagazine.com/wp-content/uploads/2023/07/287C359E-573E-43B4-8806-928ABB8F9A94.webp?resize=80%2C80&ssl=1 80w, https://i0.wp.com/blackcannabismagazine.com/wp-content/uploads/2023/07/287C359E-573E-43B4-8806-928ABB8F9A94.webp?resize=600%2C601&ssl=1 600w, https://i0.wp.com/blackcannabismagazine.com/wp-content/uploads/2023/07/287C359E-573E-43B4-8806-928ABB8F9A94.webp?resize=100%2C100&ssl=1 100w, https://i0.wp.com/blackcannabismagazine.com/wp-content/uploads/2023/07/287C359E-573E-43B4-8806-928ABB8F9A94.webp?w=1051&ssl=1 1051w" sizes="auto, (max-width: 740px) 100vw, 740px" /></p>
<p>Adding fuel to the fire, the attorneys delved into the genetics and flavor profile of the strain, which supposedly mirrors that of a chocolate sandwich cookie. “That you are selling and marketing a strain of product that has a scent or flavor profile that brings to mind a chocolate cookie sandwich does not give you the right to use our client’s mark,” the letter read.</p>
<h3><strong>Previous Incidents of Infringement</strong></h3>
<p>This isn’t the first instance of a cannabis product being embroiled in a trademark dispute. Strains such as Girl Scout Cookies (now GSC) , Gorilla Glue #4, and <a href="https://blackcannabismagazine.com/wrigley-and-terphogz-reach-settlement-over-trademark-infringement/">Zkittlez</a> have previously faced litigation threats, leading to rebranding and name changes.</p>
<h3><strong>Expanding the Battleground</strong></h3>
<p>Recently, six companies producing cannabis-infused snacks received cease-and-desist letters from the U.S. <a href="https://www.ftc.gov/news-events/news/press-releases/2023/07/ftc-sends-cease-desist-letters-fda-companies-selling-edible-products-containing-delta-8-thc">Federal Trade Commission (FTC)</a> and Food and Drug Administration (FDA). The issue was their packaging and branding, which resembled kid-friendly food items, such as Oreo’s and other popular snacks.</p>
<h3><strong>Final Warning</strong></h3>
<p>“Anyone making commercial use of Oreoz or any other mark that calls to mind the Oreo’s trademark or that is misusing for commercial purposes our client’s marks or designs is violating our client’s rights and is violating the law,” Mondelez’s attorneys warn. This stern warning is a clear testament to the changing landscape of the snack and cannabis industries, where more rigorous regulations are becoming the norm.</p>
<h3><strong>Future Implications</strong></h3>
<p>In the wake of this legal dispute, it remains to be seen how cannabis growers will navigate these murky waters. For now, it’s clear that popular snack brands are not willing to back down when their trademarks are on the line. As the cannabis industry continues to flourish, it’s certain that more conflicts like “Oreo’s vs Oreoz” will emerge.</p>
<p>The post <a href="https://blackcannabismagazine.com/oreos-vs-oreoz-legal-battle-in-cannabis-snack-industries/">Oreo’s vs Oreoz: Legal Battle in Cannabis & Snack Industries</a> appeared first on <a href="https://blackcannabismagazine.com">Black Cannabis Magazine</a>.</p>
]]></content:encoded>
<wfw:commentRss>https://blackcannabismagazine.com/oreos-vs-oreoz-legal-battle-in-cannabis-snack-industries/feed/</wfw:commentRss>
<slash:comments>0</slash:comments>
<post-id xmlns="com-wordpress:feed-additions:1">197861</post-id> </item>
</channel>
</rss>
<!--
Performance optimized by W3 Total Cache. Learn more: https://www.boldgrid.com/w3-total-cache/
Page Caching using Disk: Enhanced{w3tc_pagecache_reject_reason}
Served from: blackcannabismagazine.com @ 2025-03-15 02:08:15 by W3 Total Cache
-->