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<title>celebrity brands Archives — Black Cannabis Magazine</title>
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<description>We educate, inform, empower + provide entertainment for our TRIBE. Highlighting people of color in the cannabis industry.</description>
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<title>celebrity brands Archives — Black Cannabis Magazine</title>
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<title>Top Black Celebrity-Involved Cannabis Brands of 2024</title>
<link>https://blackcannabismagazine.com/top-black-celebrity-involved-cannabis-brands-of-2024/</link>
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<dc:creator><![CDATA[Hazey Taughtme]]></dc:creator>
<pubDate>Thu, 06 Feb 2025 16:27:11 +0000</pubDate>
<category><![CDATA[Celebrity]]></category>
<category><![CDATA[NEWS]]></category>
<category><![CDATA[Sports]]></category>
<category><![CDATA[93 Boyz]]></category>
<category><![CDATA[B Noble]]></category>
<category><![CDATA[Black owned]]></category>
<category><![CDATA[Cannabis]]></category>
<category><![CDATA[cannabis sales]]></category>
<category><![CDATA[celebrity brands]]></category>
<category><![CDATA[celebrity weed brands]]></category>
<category><![CDATA[Death Row Cannabis]]></category>
<category><![CDATA[featured]]></category>
<category><![CDATA[Happy Eddie]]></category>
<category><![CDATA[Highsman]]></category>
<category><![CDATA[Khalifa Kush]]></category>
<category><![CDATA[Primitiv]]></category>
<category><![CDATA[TICAL]]></category>
<category><![CDATA[Tyson 2.0]]></category>
<category><![CDATA[viola]]></category>
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<description><![CDATA[<p>In an industry that thrives on authenticity, culture, and innovation, Black celebrities are leading the charge—not just as endorsers, but as true business owners and advocates. These cannabis brands aren’t just about the flower; they’re about creating economic opportunities, breaking stigmas, and pushing for equity in an industry built on the backs of communities disproportionately […]</p>
<p>The post <a href="https://blackcannabismagazine.com/top-black-celebrity-involved-cannabis-brands-of-2024/">Top Black Celebrity-Involved Cannabis Brands of 2024</a> appeared first on <a href="https://blackcannabismagazine.com">Black Cannabis Magazine</a>.</p>
]]></description>
<content:encoded><![CDATA[<p>In an industry that thrives on authenticity, culture, and innovation, Black celebrities are leading the charge—not just as endorsers, but as true business owners and advocates. These cannabis brands aren’t just about the flower; they’re about creating economic opportunities, breaking stigmas, and pushing for equity in an industry built on the backs of communities disproportionately affected by prohibition. According to Hoodie Analytics, here are the <strong>Top Black Celebrity-Involved Cannabis Brands by Sales in 2024</strong>, showcasing who’s making waves, dominating markets, and setting new industry standards.</p>
<p><img data-recalc-dims="1" fetchpriority="high" decoding="async" class="aligncenter size-large wp-image-199934" src="https://i0.wp.com/blackcannabismagazine.com/wp-content/uploads/2025/02/IMG_4240.webp?resize=740%2C707&ssl=1" alt="" width="740" height="707" srcset="https://i0.wp.com/blackcannabismagazine.com/wp-content/uploads/2025/02/IMG_4240-scaled.webp?resize=1024%2C979&ssl=1 1024w, https://i0.wp.com/blackcannabismagazine.com/wp-content/uploads/2025/02/IMG_4240-scaled.webp?resize=300%2C287&ssl=1 300w, https://i0.wp.com/blackcannabismagazine.com/wp-content/uploads/2025/02/IMG_4240-scaled.webp?resize=768%2C734&ssl=1 768w, https://i0.wp.com/blackcannabismagazine.com/wp-content/uploads/2025/02/IMG_4240-scaled.webp?resize=1536%2C1468&ssl=1 1536w, https://i0.wp.com/blackcannabismagazine.com/wp-content/uploads/2025/02/IMG_4240-scaled.webp?resize=2048%2C1958&ssl=1 2048w, https://i0.wp.com/blackcannabismagazine.com/wp-content/uploads/2025/02/IMG_4240-scaled.webp?resize=600%2C574&ssl=1 600w, https://i0.wp.com/blackcannabismagazine.com/wp-content/uploads/2025/02/IMG_4240-scaled.webp?w=1480&ssl=1 1480w, https://i0.wp.com/blackcannabismagazine.com/wp-content/uploads/2025/02/IMG_4240-scaled.webp?w=2220&ssl=1 2220w" sizes="(max-width: 740px) 100vw, 740px" /></p>
<h3><strong>1. Khalifa Kush (Wiz Khalifa)</strong></h3>
<ul>
<li><strong>Sales:</strong> $40-50 million</li>
<li><strong>States:</strong> AZ, CA, DC, FL, MA, MD, MI, PA, UT</li>
</ul>
<p>When it comes to celebrity cannabis brands, <strong>Khalifa Kush</strong> stands in a league of its own. Founded by rap superstar <strong>Wiz Khalifa</strong> in 2015, the brand has evolved into a cultural phenomenon synonymous with premium quality and authenticity. What sets Khalifa Kush apart is its potent OG genetics, curated to reflect Wiz’s personal preferences—a rich, gassy aroma with strong cerebral effects. Partnering with Trulieve in Florida has expanded its reach beyond California, making it accessible to fans across multiple states. Wiz’s unapologetic love for cannabis is embedded in the brand’s DNA, and his influence has made Khalifa Kush not just a product, but a lifestyle embraced by both casual consumers and seasoned connoisseurs. The brand’s continued growth in diverse markets is a testament to Wiz’s business acumen and deep connection to cannabis culture.</p>
<p><img data-recalc-dims="1" decoding="async" class="aligncenter size-full wp-image-199936" src="https://i0.wp.com/blackcannabismagazine.com/wp-content/uploads/2025/02/IMG_4245.jpeg?resize=640%2C640&ssl=1" alt="" width="640" height="640" srcset="https://i0.wp.com/blackcannabismagazine.com/wp-content/uploads/2025/02/IMG_4245.jpeg?w=640&ssl=1 640w, https://i0.wp.com/blackcannabismagazine.com/wp-content/uploads/2025/02/IMG_4245.jpeg?resize=300%2C300&ssl=1 300w, https://i0.wp.com/blackcannabismagazine.com/wp-content/uploads/2025/02/IMG_4245.jpeg?resize=150%2C150&ssl=1 150w, https://i0.wp.com/blackcannabismagazine.com/wp-content/uploads/2025/02/IMG_4245.jpeg?resize=80%2C80&ssl=1 80w, https://i0.wp.com/blackcannabismagazine.com/wp-content/uploads/2025/02/IMG_4245.jpeg?resize=600%2C600&ssl=1 600w, https://i0.wp.com/blackcannabismagazine.com/wp-content/uploads/2025/02/IMG_4245.jpeg?resize=100%2C100&ssl=1 100w" sizes="(max-width: 640px) 100vw, 640px" /></p>
<h3><strong>2. Tyson 2.0 (Mike Tyson)</strong></h3>
<ul>
<li><strong>Sales:</strong> $19-23 million</li>
<li><strong>States:</strong> AZ, CA, IL, MD, MI, MO, NV, NY, OH, WA, Amsterdam,</li>
</ul>
<p><strong>Mike Tyson’s</strong> entry into the cannabis industry with <strong>Tyson 2.0</strong> is as bold and impactful as his boxing career. Launched in 2021 in partnership with CarmaHold Co., Tyson 2.0 has quickly become one of the top-selling celebrity cannabis brands. Known for its premium flower, edibles, and concentrates, the brand’s standout product, “Mike Bites”—ear-shaped gummies—pays homage to Tyson’s infamous 1997 fight with Evander Holyfield. But beyond the playful marketing, Tyson’s personal journey with cannabis adds a layer of authenticity. He’s been vocal about how cannabis has helped him manage mental health challenges, anxiety, and physical pain from years in the ring. This transparency resonates with consumers who see Tyson not just as a sports legend, but as someone who genuinely believes in the plant’s healing properties. The brand’s rapid expansion across ten states speaks to its strong market demand and Tyson’s enduring cultural relevance.</p>
<p><img data-recalc-dims="1" decoding="async" class="aligncenter size-large wp-image-199937" src="https://i0.wp.com/blackcannabismagazine.com/wp-content/uploads/2025/02/IMG_4244.png?resize=740%2C592&ssl=1" alt="" width="740" height="592" srcset="https://i0.wp.com/blackcannabismagazine.com/wp-content/uploads/2025/02/IMG_4244.png?resize=1024%2C819&ssl=1 1024w, https://i0.wp.com/blackcannabismagazine.com/wp-content/uploads/2025/02/IMG_4244.png?resize=300%2C240&ssl=1 300w, https://i0.wp.com/blackcannabismagazine.com/wp-content/uploads/2025/02/IMG_4244.png?resize=768%2C614&ssl=1 768w, https://i0.wp.com/blackcannabismagazine.com/wp-content/uploads/2025/02/IMG_4244.png?resize=600%2C480&ssl=1 600w, https://i0.wp.com/blackcannabismagazine.com/wp-content/uploads/2025/02/IMG_4244.png?w=1200&ssl=1 1200w" sizes="(max-width: 740px) 100vw, 740px" /></p>
<h3><strong>3. 93 Boyz (Vic Mensa)</strong></h3>
<ul>
<li><strong>Sales:</strong> $9-12 million</li>
<li><strong>States:</strong> IL</li>
</ul>
<p><strong>93 Boyz</strong> isn’t just a cannabis brand—it’s a statement. Founded in 2022 by Chicago rapper and activist <strong>Vic Mensa</strong>, it holds the distinction of being Illinois’ first Black-owned cannabis brand. Rooted in social justice, 93 Boyz blends high-quality cannabis with a mission to uplift communities disproportionately affected by the War on Drugs. Vic’s commitment to activism is woven into the fabric of the brand, with proceeds supporting equity programs and local initiatives aimed at restorative justice. The brand offers a range of premium products, including flower, pre-rolls, and vapes, all cultivated with a focus on sustainability and quality. What sets 93 Boyz apart is Vic’s fearless approach—he’s not just here to sell weed; he’s here to challenge the system and create lasting change. In a city like Chicago, where cannabis legalization has exposed deep racial disparities, 93 Boyz stands as a beacon of hope and empowerment for the community.</p>
<p><img data-recalc-dims="1" loading="lazy" decoding="async" class="aligncenter size-full wp-image-199938" src="https://i0.wp.com/blackcannabismagazine.com/wp-content/uploads/2025/02/IMG_4247.jpeg?resize=740%2C740&ssl=1" alt="" width="740" height="740" srcset="https://i0.wp.com/blackcannabismagazine.com/wp-content/uploads/2025/02/IMG_4247.jpeg?w=1002&ssl=1 1002w, https://i0.wp.com/blackcannabismagazine.com/wp-content/uploads/2025/02/IMG_4247.jpeg?resize=300%2C300&ssl=1 300w, https://i0.wp.com/blackcannabismagazine.com/wp-content/uploads/2025/02/IMG_4247.jpeg?resize=150%2C150&ssl=1 150w, https://i0.wp.com/blackcannabismagazine.com/wp-content/uploads/2025/02/IMG_4247.jpeg?resize=768%2C768&ssl=1 768w, https://i0.wp.com/blackcannabismagazine.com/wp-content/uploads/2025/02/IMG_4247.jpeg?resize=80%2C80&ssl=1 80w, https://i0.wp.com/blackcannabismagazine.com/wp-content/uploads/2025/02/IMG_4247.jpeg?resize=600%2C600&ssl=1 600w, https://i0.wp.com/blackcannabismagazine.com/wp-content/uploads/2025/02/IMG_4247.jpeg?resize=100%2C100&ssl=1 100w" sizes="auto, (max-width: 740px) 100vw, 740px" /></p>
<h3><strong>4. TICAL (Method Man)</strong></h3>
<ul>
<li><strong>Sales:</strong> $8-10 million</li>
<li><strong>States:</strong> AR, CA, CO, FL, IL, MA, MI, MO, NV, NM, NY, OR, RI</li>
</ul>
<p>When <strong>Method Man</strong> launched <strong>TICAL</strong> in 2020, he wasn’t just capitalizing on his fame—he was building a legacy. Named after his iconic debut solo album, TICAL stands for “Taking Into Consideration All Lives,” reflecting Meth’s deep-rooted commitment to social equity in cannabis. The brand focuses on premium flower and concentrates, sourced from minority-owned growers whenever possible, with a mission to create opportunities for Black entrepreneurs in an industry where diversity often takes a back seat. Method Man has been vocal about the importance of equity in cannabis, using his platform to advocate for policies that address the racial disparities created by decades of prohibition. TICAL’s success isn’t just about great weed (though it’s known for its potent strains and rich terpene profiles); it’s about creating a brand that represents authenticity, community, and culture. With distribution across multiple states, TICAL is proof that cannabis can be both profitable and principled.</p>
<p><img data-recalc-dims="1" loading="lazy" decoding="async" class="size-large wp-image-199939" src="https://i0.wp.com/blackcannabismagazine.com/wp-content/uploads/2025/02/IMG_4248.jpeg?resize=740%2C592&ssl=1" alt="" width="740" height="592" srcset="https://i0.wp.com/blackcannabismagazine.com/wp-content/uploads/2025/02/IMG_4248.jpeg?resize=1024%2C819&ssl=1 1024w, https://i0.wp.com/blackcannabismagazine.com/wp-content/uploads/2025/02/IMG_4248.jpeg?resize=300%2C240&ssl=1 300w, https://i0.wp.com/blackcannabismagazine.com/wp-content/uploads/2025/02/IMG_4248.jpeg?resize=768%2C614&ssl=1 768w, https://i0.wp.com/blackcannabismagazine.com/wp-content/uploads/2025/02/IMG_4248.jpeg?resize=600%2C480&ssl=1 600w, https://i0.wp.com/blackcannabismagazine.com/wp-content/uploads/2025/02/IMG_4248.jpeg?w=1200&ssl=1 1200w" sizes="auto, (max-width: 740px) 100vw, 740px" /></p>
<h3><strong>5. B NOBLE (Bernard Noble & Fab 5 Freddy)</strong></h3>
<ul>
<li><strong>Sales:</strong> $5-6 million</li>
<li><strong>States:</strong> AZ, CT, FL, IL, ME, MD, MA, NV, NJ, NY, ND, OH, PA, UT</li>
</ul>
<p><strong>B NOBLE</strong> is more than a cannabis brand—it’s a symbol of resilience and justice. The brand was founded by cannabis activist <strong>Bernard Noble</strong>, who served over seven years in prison for possessing two joints, and legendary hip-hop figure <strong>Fab 5 Freddy</strong>. Their partnership was born from Fab’s work on the Netflix documentary <em>Grass Is Greener</em>, which explores the racial history of cannabis prohibition in America. B NOBLE’s products, primarily pre-rolls and premium flower, are grown and distributed in partnership with Curaleaf, one of the largest cannabis companies in the U.S. A portion of the profits supports organizations focused on criminal justice reform, including expungement efforts for non-violent cannabis offenses. B NOBLE isn’t just selling weed—it’s raising awareness about the ongoing injustices faced by people still incarcerated for cannabis-related charges. The brand’s growth across 14 states shows that consumers are not only looking for quality products but also brands that stand for something meaningful.</p>
<p><img data-recalc-dims="1" loading="lazy" decoding="async" class="aligncenter size-large wp-image-199941" src="https://i0.wp.com/blackcannabismagazine.com/wp-content/uploads/2025/02/IMG_4249.jpeg?resize=740%2C566&ssl=1" alt="" width="740" height="566" srcset="https://i0.wp.com/blackcannabismagazine.com/wp-content/uploads/2025/02/IMG_4249.jpeg?resize=1024%2C783&ssl=1 1024w, https://i0.wp.com/blackcannabismagazine.com/wp-content/uploads/2025/02/IMG_4249.jpeg?resize=300%2C229&ssl=1 300w, https://i0.wp.com/blackcannabismagazine.com/wp-content/uploads/2025/02/IMG_4249.jpeg?resize=768%2C587&ssl=1 768w, https://i0.wp.com/blackcannabismagazine.com/wp-content/uploads/2025/02/IMG_4249.jpeg?resize=600%2C459&ssl=1 600w, https://i0.wp.com/blackcannabismagazine.com/wp-content/uploads/2025/02/IMG_4249.jpeg?w=1200&ssl=1 1200w" sizes="auto, (max-width: 740px) 100vw, 740px" /></p>
<h3><strong>6. Viola (Al Harrington)</strong></h3>
<ul>
<li><strong>Sales:</strong> $5-6 million</li>
<li><strong>States:</strong> CO, NJ, NV, ON, OR, Canada</li>
</ul>
<p>Founded in 2011 by former NBA star <strong>Al Harrington</strong>, <strong>Viola</strong> is one of the longest-standing Black-owned cannabis brands in the U.S. Named after his grandmother, who used cannabis to treat glaucoma, Viola was born out of Harrington’s personal experience witnessing the plant’s healing power. The brand’s mission extends far beyond selling premium products—it’s about creating generational wealth within Black communities and increasing minority ownership in cannabis. Viola operates across multiple states and recently opened its first dispensary, Village, in New Jersey in 2024. The brand is known for its high-quality flower, concentrates, and innovative product lines, with a focus on sustainability and social equity. Harrington’s vision for Viola is as bold as his presence on the basketball court: he’s not just here to participate in the industry—he’s here to change it.</p>
<p><img data-recalc-dims="1" loading="lazy" decoding="async" class="aligncenter size-large wp-image-199942" src="https://i0.wp.com/blackcannabismagazine.com/wp-content/uploads/2025/02/IMG_4250.jpeg?resize=740%2C416&ssl=1" alt="" width="740" height="416" srcset="https://i0.wp.com/blackcannabismagazine.com/wp-content/uploads/2025/02/IMG_4250.jpeg?resize=1024%2C576&ssl=1 1024w, https://i0.wp.com/blackcannabismagazine.com/wp-content/uploads/2025/02/IMG_4250.jpeg?resize=300%2C169&ssl=1 300w, https://i0.wp.com/blackcannabismagazine.com/wp-content/uploads/2025/02/IMG_4250.jpeg?resize=768%2C432&ssl=1 768w, https://i0.wp.com/blackcannabismagazine.com/wp-content/uploads/2025/02/IMG_4250.jpeg?resize=1000%2C563&ssl=1 1000w, https://i0.wp.com/blackcannabismagazine.com/wp-content/uploads/2025/02/IMG_4250.jpeg?resize=560%2C315&ssl=1 560w, https://i0.wp.com/blackcannabismagazine.com/wp-content/uploads/2025/02/IMG_4250.jpeg?resize=600%2C338&ssl=1 600w, https://i0.wp.com/blackcannabismagazine.com/wp-content/uploads/2025/02/IMG_4250.jpeg?w=1200&ssl=1 1200w" sizes="auto, (max-width: 740px) 100vw, 740px" /></p>
<h3><strong>7. Primitiv (Calvin Johnson & Rob Sims)</strong></h3>
<ul>
<li><strong>Sales:</strong> $4-5 million</li>
<li><strong>States:</strong> MI</li>
</ul>
<p><strong>Primitiv</strong> is the brainchild of former NFL teammates <strong>Calvin Johnson</strong> (aka Megatron) and <strong>Rob Sims</strong>, who founded the brand in Michigan in 2012. Their journey into cannabis was personal—after years of battling injuries and the physical toll of professional football, they turned to cannabis as a natural alternative to opioids. Primitiv focuses on wellness, offering a range of products designed to support recovery, pain management, and mental health. Johnson and Sims are passionate advocates for cannabis research, partnering with medical institutions to study the plant’s potential benefits for athletes and chronic pain sufferers. What sets Primitiv apart is its authenticity—this isn’t just another celebrity brand slapped on a label. It’s a reflection of their lived experiences and a testament to cannabis as a tool for healing. Their success in Michigan’s competitive market highlights the growing demand for brands rooted in purpose and integrity.</p>
<p><img data-recalc-dims="1" loading="lazy" decoding="async" class="aligncenter size-large wp-image-199943" src="https://i0.wp.com/blackcannabismagazine.com/wp-content/uploads/2025/02/IMG_4251.webp?resize=740%2C494&ssl=1" alt="" width="740" height="494" srcset="https://i0.wp.com/blackcannabismagazine.com/wp-content/uploads/2025/02/IMG_4251.webp?resize=1024%2C683&ssl=1 1024w, https://i0.wp.com/blackcannabismagazine.com/wp-content/uploads/2025/02/IMG_4251.webp?resize=300%2C200&ssl=1 300w, https://i0.wp.com/blackcannabismagazine.com/wp-content/uploads/2025/02/IMG_4251.webp?resize=768%2C512&ssl=1 768w, https://i0.wp.com/blackcannabismagazine.com/wp-content/uploads/2025/02/IMG_4251.webp?resize=600%2C400&ssl=1 600w, https://i0.wp.com/blackcannabismagazine.com/wp-content/uploads/2025/02/IMG_4251.webp?w=1050&ssl=1 1050w" sizes="auto, (max-width: 740px) 100vw, 740px" /></p>
<h3><strong>8. Highsman (Ricky Williams)</strong></h3>
<ul>
<li><strong>Sales:</strong> $4-5 million</li>
<li><strong>States:</strong> AZ, CA, IL, MI, NV, NM, OH, WA</li>
</ul>
<p><strong>Ricky Williams</strong>, the former NFL running back whose career was famously impacted by cannabis-related suspensions, has flipped the script with his brand, <strong>Highsman</strong>. Launched as a celebration of cannabis and athleticism, Highsman challenges the stigma around cannabis use in sports. The name itself is a clever play on Ricky’s Heisman Trophy win, and the brand offers a range of premium flower and lifestyle products designed to enhance focus, relaxation, and recovery. Williams has been an outspoken advocate for cannabis for decades, long before it was socially acceptable or legal. His deep knowledge of the plant, combined with his holistic approach to health and wellness, gives Highsman a level of authenticity that resonates with consumers. It’s not just about getting high—it’s about elevating your mind, body, and spirit.</p>
<p><img data-recalc-dims="1" loading="lazy" decoding="async" class="aligncenter size-large wp-image-199944" src="https://i0.wp.com/blackcannabismagazine.com/wp-content/uploads/2025/02/IMG_4252.webp?resize=740%2C511&ssl=1" alt="" width="740" height="511" srcset="https://i0.wp.com/blackcannabismagazine.com/wp-content/uploads/2025/02/IMG_4252.webp?resize=1024%2C707&ssl=1 1024w, https://i0.wp.com/blackcannabismagazine.com/wp-content/uploads/2025/02/IMG_4252.webp?resize=300%2C207&ssl=1 300w, https://i0.wp.com/blackcannabismagazine.com/wp-content/uploads/2025/02/IMG_4252.webp?resize=768%2C530&ssl=1 768w, https://i0.wp.com/blackcannabismagazine.com/wp-content/uploads/2025/02/IMG_4252.webp?resize=600%2C414&ssl=1 600w, https://i0.wp.com/blackcannabismagazine.com/wp-content/uploads/2025/02/IMG_4252.webp?w=1200&ssl=1 1200w" sizes="auto, (max-width: 740px) 100vw, 740px" /></p>
<h3><strong>9. Happy Eddie (Eddie & Wendy Osefo)</strong></h3>
<ul>
<li><strong>Sales:</strong> $2-4 million</li>
<li><strong>States:</strong> MD</li>
</ul>
<p><strong>Happy Eddie</strong>, founded by <strong>Eddie and Wendy Osefo</strong> of <em>The Real Housewives of Potomac</em>, is more than just a catchy name—it’s a brand rooted in advocacy, education, and community<button class="ms-1 flex h-[22px] items-center rounded-xl px-2 relative bottom-[-2px] bg-[#f4f4f4] !text-token-text-secondary hover:bg-token-text-primary hover:!text-token-main-surface-secondary dark:bg-token-main-surface-secondary dark:hover:bg-token-text-primary"></button>. Eddie, an attorney, and Wendy, a professor and political commentator, bring a unique blend of professionalism and passion to the cannabis industry. The brand’s name, inspired by Eddie’s signature smile and viral TV nickname, reflects a playful, approachable vibe. But beneath the surface, Happy Eddie is deeply committed to social justice, supporting expungement clinics and cannabis equity programs in Maryland. Partnered with Curio Wellness, the brand offers high-quality flower and pre-rolls, with plans to expand its product line. Happy Eddie represents the new face of cannabis—smart, socially conscious, and unapologetically authentic.</p>
<p><img data-recalc-dims="1" loading="lazy" decoding="async" class="aligncenter size-full wp-image-199945" src="https://i0.wp.com/blackcannabismagazine.com/wp-content/uploads/2025/02/IMG_4253.png?resize=740%2C444&ssl=1" alt="" width="740" height="444" srcset="https://i0.wp.com/blackcannabismagazine.com/wp-content/uploads/2025/02/IMG_4253.png?w=1000&ssl=1 1000w, https://i0.wp.com/blackcannabismagazine.com/wp-content/uploads/2025/02/IMG_4253.png?resize=300%2C180&ssl=1 300w, https://i0.wp.com/blackcannabismagazine.com/wp-content/uploads/2025/02/IMG_4253.png?resize=768%2C461&ssl=1 768w, https://i0.wp.com/blackcannabismagazine.com/wp-content/uploads/2025/02/IMG_4253.png?resize=600%2C360&ssl=1 600w" sizes="auto, (max-width: 740px) 100vw, 740px" /></p>
<h3><strong>10. Death Row Cannabis (Snoop Dogg)</strong></h3>
<ul>
<li><strong>Sales:</strong> $2-3 million</li>
<li><strong>States:</strong> MI, NM, CA</li>
</ul>
<p><strong>Snoop Dogg’s</strong> latest venture, <strong>Death Row Cannabis</strong>, pays homage to the iconic record label that helped launch his career. Launched in 2024, the brand blends Snoop’s cultural legacy with premium cannabis products, including exclusive strains curated to reflect his personal tastes. With retail stores in California and even the Netherlands, Death Row Cannabis is a global brand that stays true to its West Coast roots. Snoop has been a vocal advocate for cannabis legalization for decades, and his influence has helped normalize cannabis in mainstream culture. Death Row Cannabis isn’t just another celebrity brand—it’s a testament to Snoop’s lifelong connection to the plant and his ability to evolve with the industry. The brand’s edgy, unapologetic vibe reflects the same rebellious spirit that made Death Row Records a cultural powerhouse.</p>
<h3><strong>The Bigger Picture</strong></h3>
<p>These brands aren’t just about profits—they’re about purpose. They represent a new era of cannabis entrepreneurship where authenticity, equity, and community are at the forefront. As the industry continues to grow, these Black celebrity-involved brands are setting the standard, proving that cannabis can be both culturally significant and commercially successful.</p>
<p>The post <a href="https://blackcannabismagazine.com/top-black-celebrity-involved-cannabis-brands-of-2024/">Top Black Celebrity-Involved Cannabis Brands of 2024</a> appeared first on <a href="https://blackcannabismagazine.com">Black Cannabis Magazine</a>.</p>
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<title>Ricky Williams’ Highsman: A Game-changer for Athletic World</title>
<link>https://blackcannabismagazine.com/ricky-williams-highsman-a-game-changer-for-athletic-world/</link>
<comments>https://blackcannabismagazine.com/ricky-williams-highsman-a-game-changer-for-athletic-world/?noamp=mobile#respond</comments>
<dc:creator><![CDATA[Hazey Taughtme]]></dc:creator>
<pubDate>Mon, 18 Oct 2021 14:33:51 +0000</pubDate>
<category><![CDATA[NEWS]]></category>
<category><![CDATA[Sports]]></category>
<category><![CDATA[accessories]]></category>
<category><![CDATA[apparel]]></category>
<category><![CDATA[availability]]></category>
<category><![CDATA[breaking boundaries]]></category>
<category><![CDATA[cannabis brand]]></category>
<category><![CDATA[Cannabis Culture]]></category>
<category><![CDATA[cannabis lifestyle]]></category>
<category><![CDATA[cannabis products]]></category>
<category><![CDATA[Cannabis strains]]></category>
<category><![CDATA[celebrity brands]]></category>
<category><![CDATA[Eric Hammond]]></category>
<category><![CDATA[featured]]></category>
<category><![CDATA[Highsman]]></category>
<category><![CDATA[intersection of sports and cannabis]]></category>
<category><![CDATA[launch]]></category>
<category><![CDATA[premium quality]]></category>
<category><![CDATA[purpose-driven]]></category>
<category><![CDATA[Ricky Williams]]></category>
<category><![CDATA[sports]]></category>
<category><![CDATA[sports enthusiasts]]></category>
<guid isPermaLink="false">https://blackcannabismagazine.com/?p=69535</guid>
<description><![CDATA[<p>Introduction: The Highsman Revolution NFL legend and entrepreneur, Ricky Williams, introduces “Highsman,” a pioneering cannabis brand purpose-built for professional athletes and sports enthusiasts. The Highsman revolution is here. Ricky Williams: From Pariah to Pioneer Known for his controversial cannabis use, Ricky Williams is rewriting the narrative with Highsman. The brand offers an extensive line-up of […]</p>
<p>The post <a href="https://blackcannabismagazine.com/ricky-williams-highsman-a-game-changer-for-athletic-world/">Ricky Williams’ Highsman: A Game-changer for Athletic World</a> appeared first on <a href="https://blackcannabismagazine.com">Black Cannabis Magazine</a>.</p>
]]></description>
<content:encoded><![CDATA[<h3>Introduction: The Highsman Revolution</h3>
<p>NFL legend and entrepreneur, Ricky Williams, introduces “Highsman,” a pioneering cannabis brand purpose-built for professional athletes and sports enthusiasts. The Highsman revolution is here.</p>
<h3>Ricky Williams: From Pariah to Pioneer</h3>
<p>Known for his controversial cannabis use, Ricky Williams is rewriting the narrative with Highsman. The brand offers an extensive line-up of meticulously curated apparel, accessories, and premium cannabis products, suited for an active lifestyle.</p>
<h3>Highsman: A Product for Every Phase</h3>
<p>Highsman, inspired by Ricky Williams’ vision of greatness, offers three distinct cannabis strains tailored for different times of the day. “Pregame” sativas for energy, “Halftime” hybrids for focus, and “Postgame” indicas for relaxation. This Ricky Williams’ Highsman launch introduces pre-packaged eighths initially, with pre-rolls to follow.</p>
<h3>Ricky’s Highsman Journey</h3>
<p>Williams brings comprehensive knowledge of herbs, sports, and wellness to Highsman. His exploration of cannabis in the Himalayas has cultivated a deep understanding of its healing properties. Williams credits Highsman’s cannabis strains as key to tackling professional athletic life’s challenges.</p>
<h3>Highsman Product Line: A Reflection of Ricky’s Journey</h3>
<p>Highsman is more than a brand; it mirrors Ricky Williams’ journey and stands testament to his pursuit of wellness. Its diverse product line is carefully curated to fit the active lifestyle of sports enthusiasts, making each strain in the Ricky Williams’ Highsman range distinct and purposeful.</p>
<h3>Highsman Apparel and Accessories</h3>
<p>Alongside its cannabis offerings, Highsman debuts an impressive range of sports-inspired apparel and accessories. These products, ranging from varsity jackets to rolling trays, complement the Highsman lifestyle.</p>
<h3>Highsman: At The Intersection of Sports and Cannabis</h3>
<p>With the growing acceptance and celebration of cannabis integration in sports, Highsman is at this thrilling juncture. CEO Eric Hammond expresses, “Highsman, years in the making, launches at a tipping point where sports and cannabis intersect.”</p>
<h3>Highsman Availability</h3>
<p>Highsman cannabis is available at selected retailers in California, Oregon, and Nevada. Visit highsman.co for more details.</p>
<p>The post <a href="https://blackcannabismagazine.com/ricky-williams-highsman-a-game-changer-for-athletic-world/">Ricky Williams’ Highsman: A Game-changer for Athletic World</a> appeared first on <a href="https://blackcannabismagazine.com">Black Cannabis Magazine</a>.</p>
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<title>2 Chainz & GAS Cannabis Team Up With Camp Nova</title>
<link>https://blackcannabismagazine.com/2-chainz-gas-cannabis-team-up-with-camp-nova/</link>
<comments>https://blackcannabismagazine.com/2-chainz-gas-cannabis-team-up-with-camp-nova/?noamp=mobile#respond</comments>
<dc:creator><![CDATA[Hazey Taughtme]]></dc:creator>
<pubDate>Fri, 16 Jul 2021 20:07:59 +0000</pubDate>
<category><![CDATA[NEWS]]></category>
<category><![CDATA[2 Chainz]]></category>
<category><![CDATA[Camp Nova]]></category>
<category><![CDATA[celebrity brands]]></category>
<category><![CDATA[featured]]></category>
<category><![CDATA[Gas Cannabis]]></category>
<guid isPermaLink="false">https://blackcannabismagazine.com/?p=33837</guid>
<description><![CDATA[<p>GAS Cannabis is collaborating with CampNova to produce a process for immediate access to GAS’s line of products.   GAS Cannabis is the brainchild of Grammy-winning hip artist, 2 Chainz. CampNova is a leader in the direct-to-consumer cannabis lifestyle. Through the partnership, consumers will be able to have orders delivered to their doors within 24 […]</p>
<p>The post <a href="https://blackcannabismagazine.com/2-chainz-gas-cannabis-team-up-with-camp-nova/">2 Chainz & GAS Cannabis Team Up With Camp Nova</a> appeared first on <a href="https://blackcannabismagazine.com">Black Cannabis Magazine</a>.</p>
]]></description>
<content:encoded><![CDATA[<p>GAS Cannabis is collaborating with CampNova to produce a process for immediate access to GAS’s line of products.</p>
<p> </p>
<div id="attachment_33839" style="width: 750px" class="wp-caption alignnone"><img data-recalc-dims="1" loading="lazy" decoding="async" aria-describedby="caption-attachment-33839" class="wp-image-33839 size-large" src="https://i0.wp.com/blackcannabismagazine.com/wp-content/uploads/2021/07/A939CCE6-93C8-496B-8868-5524393D8A7E.jpeg?resize=740%2C740&ssl=1" alt="" width="740" height="740" srcset="https://i0.wp.com/blackcannabismagazine.com/wp-content/uploads/2021/07/A939CCE6-93C8-496B-8868-5524393D8A7E.jpeg?resize=1024%2C1024&ssl=1 1024w, https://i0.wp.com/blackcannabismagazine.com/wp-content/uploads/2021/07/A939CCE6-93C8-496B-8868-5524393D8A7E.jpeg?resize=300%2C300&ssl=1 300w, https://i0.wp.com/blackcannabismagazine.com/wp-content/uploads/2021/07/A939CCE6-93C8-496B-8868-5524393D8A7E.jpeg?resize=150%2C150&ssl=1 150w, https://i0.wp.com/blackcannabismagazine.com/wp-content/uploads/2021/07/A939CCE6-93C8-496B-8868-5524393D8A7E.jpeg?resize=768%2C769&ssl=1 768w, https://i0.wp.com/blackcannabismagazine.com/wp-content/uploads/2021/07/A939CCE6-93C8-496B-8868-5524393D8A7E.jpeg?resize=80%2C80&ssl=1 80w, https://i0.wp.com/blackcannabismagazine.com/wp-content/uploads/2021/07/A939CCE6-93C8-496B-8868-5524393D8A7E.jpeg?resize=600%2C600&ssl=1 600w, https://i0.wp.com/blackcannabismagazine.com/wp-content/uploads/2021/07/A939CCE6-93C8-496B-8868-5524393D8A7E.jpeg?resize=100%2C100&ssl=1 100w, https://i0.wp.com/blackcannabismagazine.com/wp-content/uploads/2021/07/A939CCE6-93C8-496B-8868-5524393D8A7E.jpeg?w=1284&ssl=1 1284w" sizes="auto, (max-width: 740px) 100vw, 740px" /><p id="caption-attachment-33839" class="wp-caption-text">Gas Instagram</p></div>
<p>GAS Cannabis is the brainchild of Grammy-winning hip artist, 2 Chainz. CampNova is a leader in the direct-to-consumer cannabis lifestyle. Through the partnership, consumers will be able to have orders delivered to their doors within 24 hours. Customers will also be able to pay with credit or debit cards.</p>
<p>Working with CampNova, the artist says is a conscious effort to support and raise awareness about black-owned businesses. He believes it’s important in the cannabis industry where under five percent of weed businesses are minority-owned.</p>
<p>That’s an unfortunate contradiction, considering weed is strongly connected to BIPOC communities.</p>
<h5 class="s5"><span class="s4"><span class="bumpedFont15">About the New Collab</span></span></h5>
<p>Since its launch in 2018, GAS Cannabis has drawn a lot of interest. The line of strains comes tagged in three different price points, all gas octane-themed. The GAS site invites you to fuel up on their 87, 89, and 93 strains.</p>
<p>2 Chainz is proud of his product and understands the impact his new partner brings to the table. “I know quality GAS by the look, the feel, the smoke and now because of our partnership with CampNova, you will too.”</p>
<p>The product line consists of dried flowers and pre-rolled joints. Up next: topicals, concentrates, and edibles.</p>
<p>Another participant in the venture, <a href="https://www.winstonw.com/clients/green-street-agency/"><span class="s6">The Green Street Agency</span></a>, couldn’t agree more. Its co-founder, Joshua Shelter said, “CampNova is the future in technology, in staff, in management and in execution. GAS Cannabis and Green Street are honored to be working with a team that will fuel the future of how people purchase and receive our products.”</p>
<p>Green Street and GAS Cannabis have worked together since day one.</p>
<p>Many consider <a href="https://www.campnovaonline.com/"><span class="s6">CampNova</span></a> the Amazon, UberEATS, and FashionNova of the legalized marijuana trade. The company is a centralized hub for shopping, fast delivery, and a lifestyle influencer.</p>
<p>“Adding Gas Cannabis to our menu is a reflection on our access to high-level individuals,” CampNova chief marketing officer and co-founder Emery Morrison says, “and the ability to create solid partnerships that cut out the middleman and focus on customer experience.”</p>
<h5 class="s5"><span class="s4"><span class="bumpedFont15">The </span></span><span class="s7"><span class="bumpedFont15">100 Joints</span></span><span class="s4"><span class="bumpedFont15"> Rapper Steps Up</span></span></h5>
<p><a href="http://www.2chainz.com/"><span class="s6">2 Chainz</span></a> has consistently backed his belief about supporting minority businesses. During the pandemic, he headlined Small Business Live, a virtual benefit to help small businesses push through COVID-19 repercussions. The focus of the forum was supporting enterprises owned and operated by people of color and women.</p>
<p>The rapper also showed up on YouTube. He helped launch the “Money Maker Fund.” It’s part of YouTube’s <a href="https://www.youtube.com/intl/ALL_us/creators/blackvoicesfund/"><span class="s8">#YouTubeBlackVoices</span></a> streaming platform. The five-episode event was an initiative to support entrepreneurial students at historically black colleges and universities. Students provided proposals for business ideas and one of them received $55,000.</p>
<h5 class="s5"><span class="s4"><span class="bumpedFont15">Next</span></span><span class="s4"><span class="bumpedFont15"> Up</span></span></h5>
<p>CampNova’s role in the partnership is to be the exclusive source and delivery of GAS Cannabis products. Co-founder Morrison will be among those leading the operation. The company will also utilize an exclusive network of delivery and sourcing partnerships in Cali.</p>
<p>CampNova is a black-owned and -operated business.</p>
<p>The post <a href="https://blackcannabismagazine.com/2-chainz-gas-cannabis-team-up-with-camp-nova/">2 Chainz & GAS Cannabis Team Up With Camp Nova</a> appeared first on <a href="https://blackcannabismagazine.com">Black Cannabis Magazine</a>.</p>
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<title>Ice Cube & Caviar Gold Team Up on New Bud Fryday Kush</title>
<link>https://blackcannabismagazine.com/ice-cube-caviar-gold-team-up-on-new-bud-fryday-kush/</link>
<comments>https://blackcannabismagazine.com/ice-cube-caviar-gold-team-up-on-new-bud-fryday-kush/?noamp=mobile#respond</comments>
<dc:creator><![CDATA[Hazey Taughtme]]></dc:creator>
<pubDate>Sun, 07 Mar 2021 15:00:53 +0000</pubDate>
<category><![CDATA[Culture]]></category>
<category><![CDATA[NEWS]]></category>
<category><![CDATA[Cannabis]]></category>
<category><![CDATA[Caviar gold]]></category>
<category><![CDATA[celebrity brands]]></category>
<category><![CDATA[featured]]></category>
<category><![CDATA[Fryday Kush]]></category>
<category><![CDATA[Ice cube]]></category>
<guid isPermaLink="false">https://blackcannamag.com/?p=2172</guid>
<description><![CDATA[<p>  A rap legend has teamed with the world’s leading cannabis producer. The partnership has produced Fryday Krush, a designer strain of marijuana. Ice Cube, an original member of Straight Outta Compton’s N.W.A. and prominent producer/ actor/director/writer/rapper, announced he and Caviar Gold banded together to create a brand developed by the Hollywood giant. Cube Joins […]</p>
<p>The post <a href="https://blackcannabismagazine.com/ice-cube-caviar-gold-team-up-on-new-bud-fryday-kush/">Ice Cube & Caviar Gold Team Up on New Bud Fryday Kush</a> appeared first on <a href="https://blackcannabismagazine.com">Black Cannabis Magazine</a>.</p>
]]></description>
<content:encoded><![CDATA[<p> </p>
<p>A rap legend has teamed with the world’s leading cannabis producer. The partnership has produced <span class="s4">Fryday Krush</span>, a designer strain of marijuana.</p>
<p>Ice Cube, an original member of Straight Outta Compton’s N.W.A. and prominent producer/ actor/director/writer/rapper, announced he and Caviar Gold banded together to create a brand developed by the Hollywood giant.</p>
<p><img data-recalc-dims="1" loading="lazy" decoding="async" class="alignnone size-medium wp-image-2187" src="https://i0.wp.com/blackcannamag.com/wp-content/uploads/2021/03/53DF0BE4-E693-48E3-B81F-AB57FC171288-300x150.jpeg?resize=300%2C150&ssl=1" alt="" width="300" height="150" srcset="https://i0.wp.com/blackcannabismagazine.com/wp-content/uploads/2021/03/53DF0BE4-E693-48E3-B81F-AB57FC171288.jpeg?resize=300%2C150&ssl=1 300w, https://i0.wp.com/blackcannabismagazine.com/wp-content/uploads/2021/03/53DF0BE4-E693-48E3-B81F-AB57FC171288.jpeg?resize=600%2C300&ssl=1 600w, https://i0.wp.com/blackcannabismagazine.com/wp-content/uploads/2021/03/53DF0BE4-E693-48E3-B81F-AB57FC171288.jpeg?w=680&ssl=1 680w" sizes="auto, (max-width: 300px) 100vw, 300px" /></p>
<h3><span class="s5"><span class="bumpedFont15">Cube Joins the Ranks</span></span></h3>
<p>Ice Cube is the latest in a line of hip-hop artists to bring a legalized cannabis brand to market. The list includes Lil Wayne, Jay-Z, the Wu-Tang Clan, Drake and Snoop Dogg.</p>
<p> </p>
<p><img data-recalc-dims="1" loading="lazy" decoding="async" class="alignnone size-medium wp-image-2188" src="https://i0.wp.com/blackcannamag.com/wp-content/uploads/2021/03/972A4B9A-0938-4BE3-88B1-39741B4C68A1-300x202.jpeg?resize=300%2C202&ssl=1" alt="" width="300" height="202" srcset="https://i0.wp.com/blackcannabismagazine.com/wp-content/uploads/2021/03/972A4B9A-0938-4BE3-88B1-39741B4C68A1.jpeg?resize=300%2C202&ssl=1 300w, https://i0.wp.com/blackcannabismagazine.com/wp-content/uploads/2021/03/972A4B9A-0938-4BE3-88B1-39741B4C68A1.jpeg?resize=1024%2C690&ssl=1 1024w, https://i0.wp.com/blackcannabismagazine.com/wp-content/uploads/2021/03/972A4B9A-0938-4BE3-88B1-39741B4C68A1.jpeg?resize=768%2C517&ssl=1 768w, https://i0.wp.com/blackcannabismagazine.com/wp-content/uploads/2021/03/972A4B9A-0938-4BE3-88B1-39741B4C68A1.jpeg?resize=600%2C404&ssl=1 600w, https://i0.wp.com/blackcannabismagazine.com/wp-content/uploads/2021/03/972A4B9A-0938-4BE3-88B1-39741B4C68A1.jpeg?w=1284&ssl=1 1284w" sizes="auto, (max-width: 300px) 100vw, 300px" /></p>
<p>Rap isn’t the only island growing cannabis plants. The past few years have seen launches from music artists Jimmy Buffet, the Jerry Garcia estate, Mickey Hart and Nathaniel Rateliff.</p>
<p> </p>
<blockquote class="twitter-tweet">
<p dir="ltr" lang="en">Rolling into the weekend with <a href="https://twitter.com/hashtag/FrydayKush?src=hash&ref_src=twsrc%5Etfw">#FrydayKush</a> — <a href="https://t.co/KZ9ATFh0xm">https://t.co/KZ9ATFh0xm</a> <a href="https://t.co/ZMBaxCAfF5">pic.twitter.com/ZMBaxCAfF5</a></p>
<p>— Ice Cube (@icecube) <a href="https://twitter.com/icecube/status/1368260092471226370?ref_src=twsrc%5Etfw">March 6, 2021</a></p></blockquote>
<p><script async src="https://platform.twitter.com/widgets.js" charset="utf-8"></script></p>
<p> </p>
<p>Cube attests his bud stands out for its 46.2% THC and 10.78% CBD potency. Caviar adds the Ice Cube Caviar Gold blend is a “unique proprietary process of adding 98% pure liquid THC to marijuana” [that] “makes the strongest & highest quality flowers on Earth.”</p>
<p>Cube tweeted, “We got cones, high potency buds, and some of the strongest nugs on the market.”</p>
<blockquote class="twitter-tweet">
<p dir="ltr" lang="en">We got cones, high potency buds, and some of the strongest nugs on the market. Check it out at <a href="https://t.co/CC7Z2S7yct">https://t.co/CC7Z2S7yct</a> (only available in CA, AZ, NV, and OK). <a href="https://t.co/yZlhR4lhBQ">pic.twitter.com/yZlhR4lhBQ</a></p>
<p>— Ice Cube (@icecube) <a href="https://twitter.com/icecube/status/1360745585356193792?ref_src=twsrc%5Etfw">February 14, 2021</a></p></blockquote>
<p><script async src="https://platform.twitter.com/widgets.js" charset="utf-8"></script></p>
<p>The rapper’s enthusiasm for his Ice Cube marijuana is boundless. “I partnered with Caviar Gold, so you know <span class="s4">Fryday Kush</span> is the best. Caviar Gold is the original infused & only patented cannabis brand on the market.”</p>
<p> </p>
<h3><span class="s5"><span class="bumpedFont15">Caviar Pumped Over the Partnership</span></span></h3>
<p>Caviar Gold is easily considered the best cannabis producer. They use a proprietary extraction process that sets their brand apart from other infused flower products. The company’s mission to alleviate serious pain continues with <span class="s4">Fryday Kush</span>. Their commitment to service includes donating products to sufferers in need of relief.</p>
<p>On their website, Caviar says the rapper “personally developed” the Ice Cube Caviar Gold. The brand is being carefully linked to Cube. The logo is reminiscent of his <span class="s3">Predator</span> album. The term “Fryday” is a direct reference to his classic <span class="s4">Friday</span> series of movies. They famously starred the likes of Chris Tucker, Mike Epps, “Tiny” Lister and John Witherspoon.</p>
<p> </p>
<h3><span class="s5"><span class="bumpedFont15">The Future of Legalized Cannabis</span></span></h3>
<p>Weed remains illegal under a Schedule I federal drug law, but the legalization of marijuana has created a booming industry. <span class="s4">Fryday Kush</span> will join a market estimated to be worth $13.6 billion in 2019. According to New Frontier Data, over 340,000 employees manage the industry.</p>
<p>Legalized cannabis beyond medical use is growing. Of the 35 states that allow medical use, 15 of those states allow legal use for recreational purposes. In 2021, it’s believed a number of states will legalize cannabis, including Connecticut and Virginia. The stigma that once promoted marijuana as a detriment to society is being set aside for a more mainstream view as a substance with benefits.</p>
<p>Cube has always been quite vocal about his feeling for cannabis. He’s already planning to expand his brand. He intends to partner with director/writer/actor Kevin Smith to develop new strains inspired by Smith’s films.</p>
<p>Find this new Ice Cube marijuana in Nevada, Arizona, California and Oklahoma. You can also check it out on <a href="http://icecube.caviargold.com/cube/">caviargold.com</a>.</p>
<p> </p>
<p>The post <a href="https://blackcannabismagazine.com/ice-cube-caviar-gold-team-up-on-new-bud-fryday-kush/">Ice Cube & Caviar Gold Team Up on New Bud Fryday Kush</a> appeared first on <a href="https://blackcannabismagazine.com">Black Cannabis Magazine</a>.</p>
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