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	<title>Primitiv Archives &#8212; Black Cannabis Magazine</title>
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		<title>Primitiv Boston: A New Cannabis Dispensary Focused on Wellness</title>
		<link>https://blackcannabismagazine.com/primitiv-boston-a-new-cannabis-dispensary-focused-on-wellness/</link>
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		<dc:creator><![CDATA[astatethenext]]></dc:creator>
		<pubDate>Fri, 10 Mar 2023 01:57:29 +0000</pubDate>
				<category><![CDATA[Retail]]></category>
		<category><![CDATA[Sports]]></category>
		<category><![CDATA[Boston]]></category>
		<category><![CDATA[Calvin Johnson Jr.]]></category>
		<category><![CDATA[Cannabis]]></category>
		<category><![CDATA[Cbd]]></category>
		<category><![CDATA[FoHSE]]></category>
		<category><![CDATA[Gosder Cherilus]]></category>
		<category><![CDATA[LED grow lights]]></category>
		<category><![CDATA[Pain relief]]></category>
		<category><![CDATA[personalized service]]></category>
		<category><![CDATA[Primitiv]]></category>
		<category><![CDATA[Rob Sims]]></category>
		<category><![CDATA[Waterfront District]]></category>
		<category><![CDATA[Wellness]]></category>
		<guid isPermaLink="false">https://blackcannabismagazine.com/?p=194517</guid>

					<description><![CDATA[<p>Primitiv, the cannabis company founded by former NFL teammates Rob Sims and Calvin Johnson Jr., is set to open a wellness-focused cannabis dispensary in Boston&#8217;s Waterfront District. Primitiv Boston is a collaboration with the team&#8217;s former Detroit Lions teammate and Boston College alumnus Gosder Cherilus, along with his partners at High Street Cannabis. The trio [&#8230;]</p>
<p>The post <a href="https://blackcannabismagazine.com/primitiv-boston-a-new-cannabis-dispensary-focused-on-wellness/">Primitiv Boston: A New Cannabis Dispensary Focused on Wellness</a> appeared first on <a href="https://blackcannabismagazine.com">Black Cannabis Magazine</a>.</p>
]]></description>
										<content:encoded><![CDATA[<p>Primitiv, the cannabis company founded by former NFL teammates Rob Sims and Calvin Johnson Jr., is set to open a wellness-focused cannabis dispensary in Boston&#8217;s Waterfront District. Primitiv Boston is a collaboration with the team&#8217;s former Detroit Lions teammate and Boston College alumnus Gosder Cherilus, along with his partners at High Street Cannabis. The trio will appear at the FoHSE booth as part of NECANN Boston on Friday, March 10th, to discuss Primitiv Boston and the launch of their CBD-focused product line Primitiv Performance.</p>
<h5>A Personalized Approach to Customer Service</h5>
<p>Primitiv Boston is taking a customer-service first approach to how they interact with their guests. As Cherilus said, &#8220;We want to take the time to get to know our guests and help them find the right type of medicine they are looking for depending on their specific needs, as this is truly a wellness brand.&#8221; This personalized approach sets Primitiv Boston apart from other dispensaries and reflects the team&#8217;s belief in the holistic properties of cannabis as an all-natural, plant-based option for pain relief.</p>
<h5>Primitiv&#8217;s Founding Principles</h5>
<p><img fetchpriority="high" decoding="async" class="aligncenter size-large wp-image-194518" src="https://i0.wp.com/blackcannabismagazine.com/wp-content/uploads/2023/03/99E309A7-AAC0-45FA-B537-53077B645245.jpeg?resize=740%2C430&#038;ssl=1" alt="" width="740" height="430" srcset="https://i0.wp.com/blackcannabismagazine.com/wp-content/uploads/2023/03/99E309A7-AAC0-45FA-B537-53077B645245.jpeg?resize=1024%2C595&amp;ssl=1 1024w, https://i0.wp.com/blackcannabismagazine.com/wp-content/uploads/2023/03/99E309A7-AAC0-45FA-B537-53077B645245.jpeg?resize=300%2C174&amp;ssl=1 300w, https://i0.wp.com/blackcannabismagazine.com/wp-content/uploads/2023/03/99E309A7-AAC0-45FA-B537-53077B645245.jpeg?resize=768%2C446&amp;ssl=1 768w, https://i0.wp.com/blackcannabismagazine.com/wp-content/uploads/2023/03/99E309A7-AAC0-45FA-B537-53077B645245.jpeg?resize=1536%2C893&amp;ssl=1 1536w, https://i0.wp.com/blackcannabismagazine.com/wp-content/uploads/2023/03/99E309A7-AAC0-45FA-B537-53077B645245.jpeg?resize=2048%2C1190&amp;ssl=1 2048w, https://i0.wp.com/blackcannabismagazine.com/wp-content/uploads/2023/03/99E309A7-AAC0-45FA-B537-53077B645245.jpeg?resize=600%2C349&amp;ssl=1 600w, https://i0.wp.com/blackcannabismagazine.com/wp-content/uploads/2023/03/99E309A7-AAC0-45FA-B537-53077B645245.jpeg?w=1480&amp;ssl=1 1480w" sizes="(max-width: 740px) 100vw, 740px" data-recalc-dims="1" /></p>
<p>For Johnson and Sims, launching Primitiv was always about more than just a retail opportunity. The two have been advocating for the elevated wellness properties of cannabis for years. As professional football players, they understand the pain and stress that comes with the sport. They wanted a more holistic approach to their pain management and saw cannabis as a viable option. &#8220;We believe in the holistic properties of cannabis as an all-natural, plant-based option not just for athletes, but for anyone looking for relief,&#8221; Sims said.</p>
<h5>The Launch of Primitiv Performance</h5>
<p>Primitiv introduced its cannabis products into Michigan-based dispensaries in 2021 and opened its flagship cannabis dispensary in Niles, Michigan, in early 2022. In February, they launched their nano CBD product line, Primitiv Performance. &#8220;We&#8217;ve just scratched the surface in our innovation process and hope to have more exciting announcements later this year,&#8221; Sims said. Primitiv Performance is the first of many products that the team plans to launch in the coming years.</p>
<p><img decoding="async" class="aligncenter size-large wp-image-194519" src="https://i0.wp.com/blackcannabismagazine.com/wp-content/uploads/2023/03/D4E8EF16-FD38-4F2B-834E-7C94E85F0ECC.jpeg?resize=740%2C403&#038;ssl=1" alt="" width="740" height="403" srcset="https://i0.wp.com/blackcannabismagazine.com/wp-content/uploads/2023/03/D4E8EF16-FD38-4F2B-834E-7C94E85F0ECC.jpeg?resize=1024%2C557&amp;ssl=1 1024w, https://i0.wp.com/blackcannabismagazine.com/wp-content/uploads/2023/03/D4E8EF16-FD38-4F2B-834E-7C94E85F0ECC.jpeg?resize=300%2C163&amp;ssl=1 300w, https://i0.wp.com/blackcannabismagazine.com/wp-content/uploads/2023/03/D4E8EF16-FD38-4F2B-834E-7C94E85F0ECC.jpeg?resize=768%2C418&amp;ssl=1 768w, https://i0.wp.com/blackcannabismagazine.com/wp-content/uploads/2023/03/D4E8EF16-FD38-4F2B-834E-7C94E85F0ECC.jpeg?resize=1536%2C835&amp;ssl=1 1536w, https://i0.wp.com/blackcannabismagazine.com/wp-content/uploads/2023/03/D4E8EF16-FD38-4F2B-834E-7C94E85F0ECC.jpeg?resize=2048%2C1113&amp;ssl=1 2048w, https://i0.wp.com/blackcannabismagazine.com/wp-content/uploads/2023/03/D4E8EF16-FD38-4F2B-834E-7C94E85F0ECC.jpeg?resize=600%2C326&amp;ssl=1 600w, https://i0.wp.com/blackcannabismagazine.com/wp-content/uploads/2023/03/D4E8EF16-FD38-4F2B-834E-7C94E85F0ECC.jpeg?w=1480&amp;ssl=1 1480w, https://i0.wp.com/blackcannabismagazine.com/wp-content/uploads/2023/03/D4E8EF16-FD38-4F2B-834E-7C94E85F0ECC.jpeg?w=2220&amp;ssl=1 2220w" sizes="(max-width: 740px) 100vw, 740px" data-recalc-dims="1" /></p>
<h5>Collaborating with Former Teammates</h5>
<p>The collaboration between Johnson, Sims, and Cherilus has been years in the making. As Johnson said, &#8220;Rob and I have known Gosder Cherilus since our days in the league as members of the Detroit Lions, and we&#8217;ve been brothers-in-arms ever since. Being able to collaborate on this new Boston-based dispensary with Gos and his group is special for us.&#8221; The trio&#8217;s partnership with FoHSE, a leading manufacturer of high-performance LED grow lights designed for cannabis cultivation, further highlights their dedication to providing high-quality cannabis products.</p>
<p>The post <a href="https://blackcannabismagazine.com/primitiv-boston-a-new-cannabis-dispensary-focused-on-wellness/">Primitiv Boston: A New Cannabis Dispensary Focused on Wellness</a> appeared first on <a href="https://blackcannabismagazine.com">Black Cannabis Magazine</a>.</p>
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		<post-id xmlns="com-wordpress:feed-additions:1">194517</post-id>	</item>
		<item>
		<title>Calvin Johnson and Rob Sims Open Flagship Dispensary In Niles, MI &#8211; Launch Custom Designed Line Of Merchandise</title>
		<link>https://blackcannabismagazine.com/calvin-johnson-and-rob-sims-open-flagship-dispensary-in-niles-mi-launch-custom-designed-line-of-merchandise/</link>
					<comments>https://blackcannabismagazine.com/calvin-johnson-and-rob-sims-open-flagship-dispensary-in-niles-mi-launch-custom-designed-line-of-merchandise/?noamp=mobile#respond</comments>
		
		<dc:creator><![CDATA[Press Releases]]></dc:creator>
		<pubDate>Tue, 03 May 2022 14:43:55 +0000</pubDate>
				<category><![CDATA[NEWS]]></category>
		<category><![CDATA[Retail]]></category>
		<category><![CDATA[Sports]]></category>
		<category><![CDATA[Calvin Johnson]]></category>
		<category><![CDATA[featured]]></category>
		<category><![CDATA[MI]]></category>
		<category><![CDATA[Niles]]></category>
		<category><![CDATA[Primitiv]]></category>
		<category><![CDATA[Rob Sims]]></category>
		<guid isPermaLink="false">https://blackcannabismagazine.com/?p=152932</guid>

					<description><![CDATA[<p>Primitiv, a Michigan-based cannabis company founded by former NFL stars Rob Sims and 2021 Pro Football Hall of Fame inductee, Calvin Johnson Jr., is proud to announce the opening of the group’s flagship dispensary in Niles, Michigan.   In addition to the dispensary offering a selection of Primitiv and other Michigan-based cannabis products, the group has [&#8230;]</p>
<p>The post <a href="https://blackcannabismagazine.com/calvin-johnson-and-rob-sims-open-flagship-dispensary-in-niles-mi-launch-custom-designed-line-of-merchandise/">Calvin Johnson and Rob Sims Open Flagship Dispensary In Niles, MI &#8211; Launch Custom Designed Line Of Merchandise</a> appeared first on <a href="https://blackcannabismagazine.com">Black Cannabis Magazine</a>.</p>
]]></description>
										<content:encoded><![CDATA[<p class="x_x_MsoNormal">Primitiv, a Michigan-based cannabis company founded by former NFL stars Rob Sims and 2021 Pro Football Hall of Fame inductee, Calvin Johnson Jr., is proud to announce the opening of the group’s flagship dispensary in Niles, Michigan.   In addition to the dispensary offering a selection of Primitiv and other Michigan-based cannabis products, the group has also launched a branded line of merchandise available for purchase at the Niles dispensary and online via its e-commerce website, <a href="http://www.primitivmerch.com/" data-auth="NotApplicable">www.primitivmerch.com</a>. Later this year, Primitiv will introduce a limited-edition collection of memorabilia including jerseys, trading cards, footballs, helmets, NFTs and more.</p>
<p>&nbsp;</p>
<p><img decoding="async" class="aligncenter size-large wp-image-152955" src="https://i0.wp.com/blackcannabismagazine.com/wp-content/uploads/2022/05/9C951272-0743-4DE3-8EA3-59FD555D4839.jpeg?resize=740%2C494&#038;ssl=1" alt="" width="740" height="494" srcset="https://i0.wp.com/blackcannabismagazine.com/wp-content/uploads/2022/05/9C951272-0743-4DE3-8EA3-59FD555D4839-scaled.jpeg?resize=1024%2C683&amp;ssl=1 1024w, https://i0.wp.com/blackcannabismagazine.com/wp-content/uploads/2022/05/9C951272-0743-4DE3-8EA3-59FD555D4839-scaled.jpeg?resize=300%2C200&amp;ssl=1 300w, https://i0.wp.com/blackcannabismagazine.com/wp-content/uploads/2022/05/9C951272-0743-4DE3-8EA3-59FD555D4839-scaled.jpeg?resize=768%2C512&amp;ssl=1 768w, https://i0.wp.com/blackcannabismagazine.com/wp-content/uploads/2022/05/9C951272-0743-4DE3-8EA3-59FD555D4839-scaled.jpeg?resize=1536%2C1024&amp;ssl=1 1536w, https://i0.wp.com/blackcannabismagazine.com/wp-content/uploads/2022/05/9C951272-0743-4DE3-8EA3-59FD555D4839-scaled.jpeg?resize=2048%2C1365&amp;ssl=1 2048w, https://i0.wp.com/blackcannabismagazine.com/wp-content/uploads/2022/05/9C951272-0743-4DE3-8EA3-59FD555D4839-scaled.jpeg?resize=600%2C400&amp;ssl=1 600w, https://i0.wp.com/blackcannabismagazine.com/wp-content/uploads/2022/05/9C951272-0743-4DE3-8EA3-59FD555D4839-scaled.jpeg?w=1480&amp;ssl=1 1480w, https://i0.wp.com/blackcannabismagazine.com/wp-content/uploads/2022/05/9C951272-0743-4DE3-8EA3-59FD555D4839-scaled.jpeg?w=2220&amp;ssl=1 2220w" sizes="(max-width: 740px) 100vw, 740px" data-recalc-dims="1" /></p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<p class="x_x_MsoNormal">Primitiv is located at <span dir="ltr">1286 S. 11th St. in Niles, Michigan</span>, now occupies the space formerly known as Billiard Garden. All guests must be at least 21 years old and have proper identification. Primitiv offers a variety of its coveted pre-rolls and 3.5 gram packages of flower, grown in the group’s Webberville facility, along with other popular brands grown throughout Michigan.</p>
<p><img loading="lazy" decoding="async" class="aligncenter size-large wp-image-152962" src="https://i0.wp.com/blackcannabismagazine.com/wp-content/uploads/2022/05/82A51EF2-F2D6-4F19-82CF-95002B3C4526.jpeg?resize=683%2C1024&#038;ssl=1" alt="" width="683" height="1024" srcset="https://i0.wp.com/blackcannabismagazine.com/wp-content/uploads/2022/05/82A51EF2-F2D6-4F19-82CF-95002B3C4526-scaled.jpeg?resize=683%2C1024&amp;ssl=1 683w, https://i0.wp.com/blackcannabismagazine.com/wp-content/uploads/2022/05/82A51EF2-F2D6-4F19-82CF-95002B3C4526-scaled.jpeg?resize=200%2C300&amp;ssl=1 200w, https://i0.wp.com/blackcannabismagazine.com/wp-content/uploads/2022/05/82A51EF2-F2D6-4F19-82CF-95002B3C4526-scaled.jpeg?resize=768%2C1152&amp;ssl=1 768w, https://i0.wp.com/blackcannabismagazine.com/wp-content/uploads/2022/05/82A51EF2-F2D6-4F19-82CF-95002B3C4526-scaled.jpeg?resize=1024%2C1536&amp;ssl=1 1024w, https://i0.wp.com/blackcannabismagazine.com/wp-content/uploads/2022/05/82A51EF2-F2D6-4F19-82CF-95002B3C4526-scaled.jpeg?resize=1365%2C2048&amp;ssl=1 1365w, https://i0.wp.com/blackcannabismagazine.com/wp-content/uploads/2022/05/82A51EF2-F2D6-4F19-82CF-95002B3C4526-scaled.jpeg?resize=600%2C900&amp;ssl=1 600w, https://i0.wp.com/blackcannabismagazine.com/wp-content/uploads/2022/05/82A51EF2-F2D6-4F19-82CF-95002B3C4526-scaled.jpeg?w=1707&amp;ssl=1 1707w, https://i0.wp.com/blackcannabismagazine.com/wp-content/uploads/2022/05/82A51EF2-F2D6-4F19-82CF-95002B3C4526-scaled.jpeg?w=1480&amp;ssl=1 1480w" sizes="auto, (max-width: 683px) 100vw, 683px" data-recalc-dims="1" /></p>
<p>&nbsp;</p>
<p class="x_x_MsoNormal">In addition to its diverse selection of cannabis products, Primitiv also proudly sells its custom-designed line of branded merchandise including hoodies, hats, t-shirts, rolling papers and lighters. More items are in development and are expected to be released seasonally.  The group is currently designing a variety of limited edition memorabilia to be sold at the Niles dispensary and online via its <a href="http://www.primitivmerch.com/" data-auth="NotApplicable">e-commerce website</a>.   Expect to see these and more items showcased on Primitiv’s<a href="https://www.instagram.com/primitiv_group/?hl=en" data-auth="NotApplicable"> Instagram</a> and <a href="https://www.facebook.com/primitivgroup/" data-auth="NotApplicable">Facebook</a> pages this summer.</p>
<p><img loading="lazy" decoding="async" class="aligncenter size-large wp-image-152957" src="https://i0.wp.com/blackcannabismagazine.com/wp-content/uploads/2022/05/D5F1F62E-4706-467C-8EC2-9D097DC384B7.jpeg?resize=740%2C987&#038;ssl=1" alt="" width="740" height="987" srcset="https://i0.wp.com/blackcannabismagazine.com/wp-content/uploads/2022/05/D5F1F62E-4706-467C-8EC2-9D097DC384B7.jpeg?resize=768%2C1024&amp;ssl=1 768w, https://i0.wp.com/blackcannabismagazine.com/wp-content/uploads/2022/05/D5F1F62E-4706-467C-8EC2-9D097DC384B7.jpeg?resize=225%2C300&amp;ssl=1 225w, https://i0.wp.com/blackcannabismagazine.com/wp-content/uploads/2022/05/D5F1F62E-4706-467C-8EC2-9D097DC384B7.jpeg?resize=1152%2C1536&amp;ssl=1 1152w, https://i0.wp.com/blackcannabismagazine.com/wp-content/uploads/2022/05/D5F1F62E-4706-467C-8EC2-9D097DC384B7.jpeg?resize=600%2C800&amp;ssl=1 600w, https://i0.wp.com/blackcannabismagazine.com/wp-content/uploads/2022/05/D5F1F62E-4706-467C-8EC2-9D097DC384B7.jpeg?w=1536&amp;ssl=1 1536w, https://i0.wp.com/blackcannabismagazine.com/wp-content/uploads/2022/05/D5F1F62E-4706-467C-8EC2-9D097DC384B7.jpeg?w=1480&amp;ssl=1 1480w" sizes="auto, (max-width: 740px) 100vw, 740px" data-recalc-dims="1" /></p>
<p>&nbsp;</p>
<p class="x_x_MsoNormal">“This is a project of passion that we have been cultivating for the past several years and we couldn’t be more excited to see it become a reality,” said Primitiv co-founder, Rob Sims. “We’ve made Michigan our home and have been blessed by the support we have received from our community and feel this is a great way to further plant roots and give back to the communities that have embraced us.”</p>
<p class="x_x_MsoNormal">For Johnson and Sims, opening Primitiv is about more than just a retail opportunity, as the two have been advocating the elevated wellness properties of cannabis for years.  In a physically demanding sport like professional football, athletes learn to deal with the pain in order to keep playing and extend careers as long as possible. Often, they are prescribed opioid painkillers for treatment, which can lead to dependency and addiction. Johnson and Sims felt the need for a more holistic approach to their pain management, and Primitiv was born out of that belief.</p>
<p class="x_x_MsoNormal">“We’ve seen so many of our brothers from around the league turn to other forms of pain relief just to get through the game, day or season,” Johnson added. “We believe in the holistic properties of cannabis as an all-natural, plant-based option not just for athletes but for anyone looking for physical or mental relief. We’ve just scratched the surface in our innovation process and are looking forward to more news to share later this year.”</p>
<p class="x_x_MsoNormal">Expect a series of announcements from Primitiv this year to include a collection of interactive roundtable discussions, the introduction of new product lines, a loyalty club, special events, on-premise signings with celebrities in the cannabis community, elevated dinners, and the launch of a brand ambassador program.  Stay current and join the conversation on Instagram and Facebook by searching @primitiv_group, or by opting in to Primitiv’s insider e-mail program, News &amp; Nuggs.</p>
<p>&nbsp;</p>
<p>The post <a href="https://blackcannabismagazine.com/calvin-johnson-and-rob-sims-open-flagship-dispensary-in-niles-mi-launch-custom-designed-line-of-merchandise/">Calvin Johnson and Rob Sims Open Flagship Dispensary In Niles, MI &#8211; Launch Custom Designed Line Of Merchandise</a> appeared first on <a href="https://blackcannabismagazine.com">Black Cannabis Magazine</a>.</p>
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