Major League Baseball just announced a first-of-its-kind exclusive multi-year partnership with Charlottes Web.
This strategic partnership will broaden CBD accessibility for professional athletes, millions of fans, and the greater sports community. Through a rigorous approval process, these legacy brands have been brought together to fill a significant undersupply in the sports world of NSF Certified for Sport CBD products. These products are ideal for players and consumers demanding safe, natural alternatives to support recovery, stress reduction, sleep cycle improvement, focus, and composure under pressure.
Major League Baseball is the first prominent professional sports league to institute a partnership with a CBD company. In fact, Charlottes Web stands as the “Official CBD of Major League Baseball.” Initially opening the category for the league in June of 2022, MLB Clubs and sponsors of CBD designate Charlottes Web SPORT products as NSF Certified for Sport. NSF is an independent global organization facilitating standards of development, testing, and certification for various food, water, health, science, and consumer goods. Aiming to minimize adverse health effects and protect the environment, the NSF operates in 180 countries as a Pan American Health Organization and World Health Organization collaborator.
Charlottes Web is a leader in the CBD category, offering products that provide various health and wellness benefits. This welcome addition to the MLB family represents a landmark partnership with baseball and sports as a whole. MLB Chief Revenue Officer Noah Garden remarked, “Charlotte’s Web products which receive the NSF Certified for Sport® designation have met the highest safety standards and can be promoted across MLB events and media platforms. We are excited about the possibilities this partnership offers as CBD becomes a more widely adopted part of the health and wellness regimen of our players and fans.”
This unprecedented partnership celebrates the much-anticipated launch of Charlottes Web SPORT – Daily Edge. Daily Edge is a broad-spectrum hemp-derived tincture that has been Certified for Sport® by NSF. Developed with leading scientific research and Current Good Manufacturing Processes (cGMP), Daily Edge has been independently tested and certified to uniquely meet the scientific benchmarks of the MLB. All Daily Edge product bottles will now feature the MLB’s silhouetted batter logo. This is the first product to launch from the innovative new Charlottes Web SPORT line, a collection of CBD products specifically designed for athletes which will include topicals, gummies, and oral sprays.
“We applaud MLB for being the first-mover in professional sports CBD and are thrilled to welcome their league as a respected strategic partner,” stated Jacques Tortoroli, CEO of Charlotte’s Web. “Bridging our industry-leading brands with science, innovation, and education, this pioneering partnership validates Charlotte’s Web’s core business principle and founding mission to open access to safe, quality, and consistent CBD through our proprietary hemp genetics and industry-forging vision.”
