From Detroit Hustle to Cannabis Pioneer: The Tre Hobbs Story
Tre Hobbs, founder of Neighborhood Essentials and Black Noodle Clan, shares his inspiring journey from growing up in Detroit’s Eastside to becoming a pioneer in the cannabis industry. Born and raised in a community where cannabis was grown and sold in the black market, Hobbs was no stranger to the challenges and dangers associated with it. After a brief stint in professional football, he returned to his roots, determined to make a mark in the cannabis industry.
Hobbs’ breakthrough came when he discovered Our Dream Academy and its founder, Hilary Yu. Initially skeptical, he soon realized the program’s legitimacy and potential in teaching him the legal aspects of the cannabis industry. With the knowledge gained from the program, he was selected for the Eaze Momentum accelerator and went on to launch Neighborhood Essentials with the help of Morris Kelly of SF Roots and Ramon Garcia.
Overcoming Obstacles: Funding and Authentic Relationships
Funding proved to be one of the most significant challenges for Hobbs. Despite approaching major groups claiming to invest in the culture, he encountered empty promises or unreasonable demands. Additionally, he faced difficulties navigating the industry filled with disingenuous individuals. Staying true to his principles, Hobbs prioritizes authenticity and trust in his business dealings, seeking mutually beneficial partnerships. He believes in standing on morals and a code, being upfront with intentions, and ensuring that everyone involved in a deal can benefit. For Hobbs, it’s all about creating and maintaining solid relationships in the cannabis industry.
Neighborhood Essentials & Black Noodle Clan: Commitment to Quality and Culture
Neighborhood Essentials & Black Noodle Clan is a flower brand and genetics company that focuses on small-batch, exotic, high terpene, and ultra-quality genetics. Their motto, “Never Sacrifice Quality,” reflects their commitment to excellence and the community. Hobbs’ dedication to the cannabis culture and his authentic, relatable brand set him apart. The businesses prioritize quality over quantity, striving to create a unique and memorable experience for their customers.
They are also dedicated to innovation, constantly pushing the boundaries of what is possible in the world of cannabis genetics. This combination of passion, innovation, and culture makes Neighborhood Essentials & Black Noodle Clan stand out in the industry.
Lessons from the Field: Tre Hobbs’ Insights and Advice
Tre Hobbs recognizes the value of discipline and focus, honed during his time in football. He explains, “Those late nights and early mornings for sure got me used to the daily grind and staying focused even though I’m tired and physically exhausted. Knowing how to operate in chaos.” He uses the same strategic thinking he applied in sports to navigate the cannabis industry. Hobbs believes in giving back to the community and is passionate about community gardening, education, and overall wellness. He says, “We should all know how to grow weed and food. Educating the community on overall health and wellness.”
Striving for Quality and Terpene-rich Strains
Hobbs is excited about the potential of creating unique strains through his businesses. He’s currently working with strains like Pluto S1, Pablos Revenge, Project 4516, Zushi, GG4, and more. He emphasizes the importance of terpenes, saying, “Terps, bring terps back.”
His commitment to developing high-quality, terpene-rich strains showcases the dedication to providing a superior product for cannabis connoisseurs. Through Neighborhood Essentials and Black Noodle Clan, Hobbs is determined to elevate the cannabis industry by offering exceptional, memorable strains that cater to a discerning clientele. This focus on quality and innovation sets the stage for a bright future in the world of cannabis genetics.
The Future of Cannabis and Neighborhood Essentials
Hobbs envisions a future where federal legalization will cause many companies to disappear, leaving room for brands that are known for quality and education to thrive. He believes that with the industry becoming oversaturated with low-quality products, there will be a growing demand for premium cannabis. Hobbs says, “If you’ve built out your company on the foundation of doing good business and having great quality, you’ll be one of the brands in demand that will either sell for a high ticket or continue to run it up by delivering fire.” Neighborhood Essentials and Black Noodle Clan aim to be part of this movement, offering superior products and driving the cannabis culture forward.
Championing Minority Inclusion and Empowerment
As a social equity and legacy Detroiter, Tre Hobbs is dedicated to supporting minority entrepreneurs in the cannabis industry. He acknowledges the current barriers to entry for minorities and people affected by the war on drugs and advocates for greater access to education and resources to help level the playing field. Hobbs is passionate about fostering a diverse and inclusive cannabis community, one that empowers black-owned brands and cultivates a supportive environment for entrepreneurs. Through Neighborhood Essentials and Black Noodle Clan, Hobbs is committed to building a lasting legacy that uplifts and enriches the cannabis culture.
Essential Advice for Aspiring Cannabis Entrepreneurs
For those interested in joining the cannabis industry, Tre Hobbs offers valuable insights and advice, drawing from his own experiences. He emphasizes the importance of understanding the supply chain, finding your niche, and preparing yourself legally and financially.
- Educate yourself: Learn about the market, your product, and your value. This knowledge will help you navigate the industry confidently and negotiate effectively.
- Get your finances in order: Eliminate debt, stay current on taxes, and learn how to manage, maintain, and grow your money. Financial stability is crucial in establishing and growing a successful business.
- Legal preparedness: Consult a lawyer to ensure you are legally compliant and protected. Hobbs learned from his friend Sahir that it is essential to have a lawyer by your side in the cannabis industry.
- Build authentic relationships: Focus on creating genuine connections with like-minded individuals who share your values, morals, and goals. Cultivating a network of trustworthy and supportive contacts will help you thrive in the industry.
- Prepare for an emotional journey: Embrace the highs and lows that come with entrepreneurship. Remember, it’s business; stay focused, and don’t let emotions cloud your judgment.
- Have a long-term vision: In 10 years, the cannabis industry will likely be federally legalized and transformed. Strive to create a brand that stands the test of time, known for quality, education, and community involvement.
Following Tre Hobbs’ advice, aspiring cannabis entrepreneurs can better prepare themselves for success in this growing industry. With dedication, hard work, and a focus on quality and community, newcomers can make a lasting impact on the world of cannabis.
Tre Hobbs is a shining example of perseverance and dedication in the cannabis industry. His journey from Detroit’s Eastside to becoming a pioneer in cannabis entrepreneurship showcases the power of passion, hard work, and resilience. As Neighborhood Essentials and Black Noodle Clan continue to grow and make their mark on the industry, Hobbs’ commitment to quality, education, and community empowerment ensures a lasting legacy for future generations.
Contact Information:
Stay connected with Tre Hobbs and his cannabis journey through his social media channels:
Instagram: @Neighborhoodessentials, @Neighborhoodtre_, @Blacknoodleclan
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Twitter: @Essentials313
