The US Cannabis Council (USCC) has appointed Khadijah Tribble, a leading figure in the cannabis reform movement and expert on equity and inclusion, as its CEO. Tribble will be taking over from Steven Hawkins, who led USCC since its founding in February 2021. In this article, we’ll dive into Khadijah Tribble’s background, her vision for the cannabis industry, and her role in leading USCC’s efforts to advance cannabis reform and equity.
Khadijah Tribble’s Background:
Khadijah Tribble serves as Senior Vice President of Corporate Social Responsibility at USCC member company Curaleaf, a role she will continue in during her interim term as CEO. She previously founded Marijuana Matters, a cannabis education and advocacy incubator, and served as CEO of the Marijuana Policy Trust, which helps develop and run DEI programs in the cannabis industry. Tribble holds a master’s degree from Harvard University’s John F. Kennedy School of Government.
Tribble’s Vision for the Cannabis Industry:
“The US Cannabis Council unites my deep commitment to cannabis legalization with my passion for addressing the harms of prohibition,” said Tribble. “My priority is advancing meaningful cannabis reforms through Congress this year that will provide the foundation for achieving our ultimate goal of federal descheduling while fostering an equitable and inclusive legal cannabis industry.”
USCC’s Efforts to Advance Cannabis Reform and Equity:
Since launching last year, USCC has established itself as the leading voice for cannabis reform in Washington, DC. The organization has brought cannabis industry CEOs to meet with lawmakers in Congress, partnered with the sponsors of leading cannabis bills to advance reform and launched a campaign to advance passage of the SAFE Banking Act. Earlier this year, USCC launched its DEI Task Force with leaders in law, business and civil rights and partnered with the Congressional Black Caucus Foundation to create an internship program for Black college students and recent graduates at leading cannabis companies and organizations.
