In the spirit of Women’s History Month, Victoria Williams is back at it—continuing her groundbreaking journey in the cannabis industry. Just 9 months after introducing the Wake N Vape line, Williams is making headlines again, launching Illinois’ first pre-roll line owned by a Black woman, Wake N Puff. Now officially available in select Illinois dispensaries, Wake N Puff represents more than just another cannabis product; it’s a symbol of resilience, innovation, and empowerment in a historically challenging industry.
Continuing a Legacy of Firsts
Victoria Williams made waves last year when she launched Wake N Vape, Illinois’ first Black woman-owned vape line.
With Wake N Puff, she’s taking things a step further. Williams is steadily dismantling barriers for entrepreneurs of color, demonstrating that Black women are not just participants in cannabis—they’re leaders shaping its future.
“My mission has always been about more than just launching products—it’s about creating space for Black women in an industry that has historically shut us out,” Williams says passionately. “Wake N Puff is more than a pre-roll; it’s a statement that we belong in every part of this business, from cultivation to retail.”
From Vision to Reality
Transitioning from a successful vape line into pre-rolls was no small feat, especially in a market like Illinois, where competition and regulatory hurdles are substantial. However, Williams thrives in challenging spaces. Her commitment to social equity is evident not just through her products but also in her advocacy, educational initiatives, and legislative work. Each Wake N Puff pre-roll represents a step toward greater inclusivity in cannabis entrepreneurship.
Advocacy at the Heart
Williams is well-known in cannabis circles for more than her innovative products. She consistently leverages her platform to advocate for social equity. Through legislative lobbying, educational workshops, and mentorship programs, Williams has opened doors previously locked to many aspiring Black entrepreneurs.
Wake N Puff’s launch highlights Williams’ vision to see increased participation by people of color at every level of the industry—not only in retail and branding but also cultivation, manufacturing, and policy-making. Her approach continues to resonate deeply within the cannabis community, inspiring both newcomers and seasoned professionals alike.
Women’s History Month: Spotlight on Excellence
Victoria Williams’ latest milestone coinciding with Women’s History Month is no coincidence. Her work underscores the month’s significance, spotlighting the critical role Black women play in building equitable futures in cannabis. Williams reminds the industry that representation is essential, powerful, and transformative.
Wake N Puff serves as more than just another cannabis offering; it’s a powerful example of Black women’s potential in entrepreneurship and leadership. With each successful venture, Williams further cements her legacy and builds pathways for those following in her footsteps.
Available Now Across Illinois
Illinois consumers eager to support a historic and impactful brand can now find Wake N Puff at select dispensaries statewide. Each purchase helps reinforce Williams’ mission of visibility, equity, and opportunity.
Victoria Williams isn’t slowing down anytime soon. Wake N Puff, following Wake N Vape’s successful debut, is yet another chapter in her remarkable journey, reminding the cannabis industry that diversity isn’t just necessary—it’s unstoppable.
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