Viola Launches IVERSON 01 in Partnership with Allen Iverson
Viola, a premium cannabis product producer and licensed reseller, has recently partnered with NBA icon Allen Iverson to launch their latest strain, IVERSON 01. This hybrid strain was cultivated in Detroit and is available for purchase at select dispensaries across Michigan. To support the launch, Iverson himself will be hosting meet and greets with customers at five cannabis dispensaries in the metro Detroit area.
Introducing IVERSON 01: The Limited-Release Hybrid Strain
The indica-dominant IVERSON 01 is a unique hybrid strain that is a cross between F1 Durban, Gushers, and Runtz. The flower is pre-rolled and packaged for convenience and will be available for purchase at a variety of dispensaries across the state. With limited quantities available, this strain is highly sought-after by cannabis enthusiasts.
Meet and Greet with Allen Iverson
To support the launch of IVERSON 01, Allen Iverson will be making appearances at several dispensaries in the metro Detroit area. Iverson is excited to continue his partnership with Viola and bring this new strain to Detroit. “Everything I do is for the fans, and this is no different,” said Iverson.
Catch Iverson at Bazonzoes in Walled Lake at 3 PM on Friday, followed by 3Fifteen Cannabis in Hamtramck at 5 PM and Herbology in River Rouge at 6:45 PM. On Saturday, you can meet him at Skymint in Hazel Park at 1 PM and Liv in Ferndale at 2:15 PM. Viola CEO, Al Harrington, will also be in attendance at the meet and greets.
Viola CEO Al Harrington on the Partnership
Viola CEO, Al Harrington, expressed his excitement for the partnership and the launch of IVERSON 01. “We’re excited to launch IVERSON in the Michigan market with 70+ valued partners. Although we would’ve loved to visit every location, with scheduling we had to narrow it down to a handful. We look forward to everyone trying ’01 and meeting Chuck and I at the in-stores,” said Harrington.
