Whoopi Goldberg is back at it—redefining the cannabis game with a new kind of experience in mind. Her latest venture, Whoop-Tea, is a 10mg THC-infused iced tea and lemonade mocktail crafted in partnership with Pure Genesis, a Black woman-owned cannabis and hemp company with licenses in New York, New Jersey, and Florida.
But this isn’t just about drinks—it’s about legacy, joy, and rewriting how cannabis shows up in our lives.
“I’ve always believed in the power of cannabis—not just for wellness, but for joy,” said Goldberg. “Whoop-Tea is fun, it’s refreshing, and it’s for people who want to relax, laugh, and enjoy themselves without the side effects of alcohol.”
This isn’t Whoopi’s first run in the cannabis space. She previously co-founded Whoopi & Maya, a brand focused on menstrual relief, and more recently launched Whoop Fam Brands. But Whoop-Tea signals a new lane—one that taps into the booming cannabis beverage market with a message rooted in community, culture, and good vibes.
Something You Can Sip On
The buzz around cannabis drinks has been brewing for a while, but it’s finally hitting a tipping point. Whoop-Tea stands at that intersection—offering a low-dose, approachable product that’s as much about taste as it is about the experience. With a balance of tart lemonade and smooth iced tea, each can delivers a chilled 10mg hit of hemp-derived THC. It’s a vibe built for brunches, day parties, or kicking back with your people.
Unlike traditional edibles, cannabis beverages metabolize quicker, giving consumers a faster, more consistent experience. That’s exactly what many are looking for: something easy to sip, socially acceptable, and mood-boosting without the hangover.
“Cannabis doesn’t always have to be smoked or baked into a brownie,” said Goldberg. “Sometimes it’s just a cold can and a chill moment.”
The Partnership That Matters
Whoopi’s decision to collaborate with Pure Genesis is just as intentional as the drink itself. The company’s co-founder and CEO, Faye Coleman, is a respected figure in cannabis who’s built a reputation on creating access and opportunity for underrepresented voices in the industry.
Photo by Kiefer Wilson
“This is more than a product—it’s a statement,” said Coleman. “Whoop-Tea represents a bold new direction for the cannabis industry—where celebrity, wellness, and purpose align.”
Their partnership is about showing what equity looks like when it’s fully activated—where both cultural influence and operational power meet at the table. Together, they’re not just launching a drink—they’re setting a standard.
Designed for Real People
What separates Whoop-Tea from the rest is its cultural relevance. While many cannabis brands target seasoned consumers or lean into medicinal language, Whoop-Tea feels more human. It’s for the people who want to feel good, not zoned out. It’s for the aunties, the brunch crew, the grown folks who want to vibe and still be present.
Goldberg’s unique voice adds authenticity to that mission. She’s not a corporate mascot—she’s a consumer herself. She’s open about her personal relationship with cannabis, how it’s helped her manage pain, and how it plays a role in her joy and connection.
“I’m not selling you a lifestyle I don’t live,” she said. “I’m bringing you into something I believe in.”
That energy is what makes Whoop-Tea different. It’s not marketed through hype or gimmicks—it’s a genuine invitation to enjoy cannabis on your own terms.
A Market Ready for Disruption
Cannabis beverages are projected to pull in over $2 billion in the next few years. With health-conscious consumers driving the sober-curious movement, there’s a growing demand for alcohol alternatives that still bring something to the table. Whoop-Tea steps into that gap—bridging the wellness, culture, and flavor worlds all in one can.
Low-dose drinks have carved out a niche for themselves among both new and experienced consumers. They’re versatile, discreet, and often come with fewer risks than higher-potency products. For Goldberg and Pure Genesis, that makes Whoop-Tea a strategic move with big potential.
And with a multi-state operator like Pure Genesis involved, expansion into new markets isn’t just possible—it’s inevitable.
Launching With Impact
The official launch of Whoop-Tea will take place in New York City on June 5, 2025. This won’t be your average product rollout. It’s a curated experience featuring industry leaders, tastemakers, and a guest list that reflects cannabis culture in its full color. The event marks the drink’s debut, but also represents a larger moment in cannabis history—where innovation, ownership, and identity collide.
Coleman noted, “We want people to walk away not just with a can in their hand, but with a better understanding of what cannabis can be. This isn’t just a buzz—it’s a movement.”
That mindset is exactly what the industry needs. At a time when cannabis is becoming more mainstream, but still struggles with diversity and representation, brands like Whoop-Tea are leading with inclusion from the ground up.
What’s Next for Whoopi in Cannabis?
While Whoop-Tea is the latest addition to Goldberg’s growing cannabis portfolio, it likely won’t be the last. Her moves in the space have always come from a place of advocacy, access, and pushing back against stigmas. Teaming up with Pure Genesis amplifies that vision—and opens doors for more dynamic, community-focused products in the future.
“We’re not trying to be trendy,” Goldberg said. “We’re trying to be timeless.”
In a space that often prioritizes quick wins and celebrity endorsements with no real heart, Whoopi’s approach is refreshingly rooted. Whoop-Tea isn’t just a drink. It’s a reminder that cannabis should feel good, taste good, and do good—especially when it’s created by and for the people who’ve always understood its value.
