Whoopi Goldberg, the iconic EGOT winner and celebrated host of The View, is reigniting her presence in the cannabis industry with the launch of two new brands under her WhoopFam umbrella. This bold move promises to make waves in the market, offering innovative products designed to promote wellness and provide relief.
Reviving a Legacy: Emma & Clyde
Named in honor of Goldberg’s late mother and brother, Emma & Clyde represents a deeply personal venture.
Initially launched in 2022 with a limited run in Arizona, this brand is now set to expand its reach to select stores in California, Arizona, and Ohio. Catering to both medical and recreational users, Emma & Clyde’s product lineup includes edibles, pre-rolls, flowers, and accessories.
Our readers might recall that Goldberg originally gave us the exclusive on Emma & Clyde in April 2021 for our inaugural issue of Black Cannabis Magazine.
This early reveal showcased her commitment to bringing high-quality cannabis products to the market, reflecting her personal legacy and broader market innovation.
Goldberg has expressed excitement for the brand, emphasizing the close-knit collaboration with her family and partners. Emma & Clyde aims to deliver high-quality cannabis products that meet diverse consumer needs, aligning with Goldberg’s dedication to both personal legacy and broader market innovation.
The Return of Whoopi & Maya
The second launch marks the revival of the Whoopi & Maya brand, originally introduced in 2016. This brand focused on menstrual relief and general pain relief through topicals, edibles, and bath salts. Despite its initial success, the brand shuttered less than four years later due to a reported rift between Goldberg and her then-business partner, Maya Elisabeth.
Now, Goldberg is thrilled to reintroduce Whoopi & Maya with a revamped product lineup. This includes cacao edibles, tinctures, topicals, hydrotherapy products, and more, aiming to provide comprehensive holistic wellness solutions. The brand’s renewed focus on natural, effective pain relief products underscores Goldberg’s dedication to improving health and wellness through cannabis.
A Celebration of Diversity and Inclusion
To mark these significant launches, Goldberg will travel to the West Coast for an exclusive event on July 20 in Los Angeles. This event will celebrate the dual brand launch and honor Goldberg for her ongoing support of the LGBTQIA+ community. During a ceremony in West Hollywood, she will be awarded a key to the city, recognizing her contributions and advocacy.
All in the Family
Goldberg’s relationship with cannabis is deeply personal and family-driven. Her latest venture, Emma & Clyde, encapsulates this connection. Emma & Clyde is named after her mother and brother, who both represented the medicinal and recreational aspects of cannabis use. This brand, under the WhoopFam umbrella, aims to provide high-quality products for both medicinal and recreational users.
Her journey with the plant began long before it became a business venture. Reflecting on her early experiences with cannabis, Goldberg recounts how she and her brother would smoke when the plant was still taboo. This early exposure laid the groundwork for her later advocacy and business ventures, which are not just focused on creating products but also on challenging societal norms and pushing for broader acceptance and legalization of cannabis.
Goldberg’s family-oriented approach is further highlighted by her partnership with Maya Elisabeth, co-creator of the original Whoopi & Maya brand. The collaboration aims to recapture the exceptional quality of their initial products, bringing innovative and effective solutions to the market.
Medicine That Feels Good
Goldberg advocates for medicine that feels good and is easily accessible. She believes that medicating should not be uncomfortable or prohibitively expensive. Her defense of medicinal cannabis use is deeply personal, particularly for managing menstrual pain. Goldberg’s perspective resonates with the experiences of other celebrities who advocate for cannabis use in managing women’s health issues.
The Impact on the Cannabis Industry
Goldberg’s re-entry into the cannabis market with Emma & Clyde and the revitalized Whoopi & Maya brands signifies more than just business expansion. It represents a significant push for diversity, inclusion, and holistic wellness in the industry. By leveraging her influence and commitment to these values, Goldberg is poised to make a substantial impact on the cannabis community and beyond.
Conclusion
Whoopi Goldberg’s dual brand launches under the WhoopFam umbrella are set to light a fire in the cannabis industry. With Emma & Clyde’s expanded reach and the revival of Whoopi & Maya, consumers can look forward to a diverse range of products designed to promote wellness and provide relief. This exciting development underscores Goldberg’s dedication to family, community, and holistic healing, marking a new chapter in her illustrious career.
