Winners Circle Genetics (WCG) is cultivating some phenomenal trends in the cannabis industry. The company has become the rare small fish in a big pond as a frontrunner. Their accomplishment is all the more impressive because Winners Circle Genetics is a minority-owned business. They recently picked up momentum via a partnership with cannabis NFT tech company, 8 Strains. It’s one of many initiatives WCG has taken to catapult the brand to the next level. Founders — Chris Milano Allison, David Pitts, Hassim Robinson, and Bu Thiam — won’t stop until they reach the top of the cannabis industry.
WCG has developed a set of innovative genetic standards that drives their business model. This includes strains that raise the industry standards. The drive led to premium cannabis plants that produce superior, exotic aromas, tastes, and pleasant impacts. They understand that the cannabis industry is steadily growing and has become essential.
Winners Circle Genetics has also chosen to build its brand on celebrity influence. The company puts a lot of energy into developing relationships with entertainers. For the launch of the company’s Birkinz strain, they ran an event hosted by Migos rapper Quavo. The company has also put energy into social media and other platforms. They campaign heavily, enhancing brand awareness. The move gradually and positively impacted WCG’s consumer base. Their Instagram account grew into the tens of thousands.
Winners Circle Genetics slogan #nobrokesmoke highlights their desire to be known as a luxury brand in cannabis. All their moves have worked. High-quality strains. Celebrity partnerships. Social Media. The company’s Peanut Butter & Jelly strain was 2020’s Hall of Flowers award winner. Cali had itself a new name in cannabis.
Fast forward to November 12th’s event with Xotic Flavorz and 8 Strains at the Weed Cellars in Los Angeles. Attendees were given the opportunity to purchase cannabis NFTs. Buyers are able to use them for trade on 8 Strains’ marketplace planned for launch in 2022’s first quarter. The event also had a raffle with the prize being a $300,000 Lamborghini; winner will be announced on January 31, 2022.
“We are so excited to be partnering with 8 Strains,” said Robinson, one of Winners Circle Genetics’ founders. “They are truly creating something revolutionary for the cannabis industry and we are happy to be a part of it from the beginning. We hope our Birkinz NFT will be the first of many collaborations between 8 Strains and Winners Circle Genetics.”
For a minority-owned cannabis company to break into the corporate-dominated cannabis industry — any industry, if you want to be honest — is an exceptional feat. Breaking into any market is going to be challenging and plagued with obstacles. Take a page from WCG’s book. From consistency in quality to innovation and leveraging social media, Winners Circle Genetics is creating a model that will give many entrepreneurs and minorities a blueprint to consider when building a brand, in and outside of the world of cannabis.
