WYLLOW: Pioneering Experiential Cannabis Retail
In the bustling heart of Los Angeles lies an innovative oasis in cannabis retail: WYLLOW. Born amid a global pandemic, this revolutionary brand navigates the industry’s challenges, introducing a fresh perspective to cannabis retail.
A New Breed of Cannabis Retail
WYLLOW is not your typical cannabis brand. It is an embodiment of a unique ethos: resilience, inclusivity, and creativity.
The Brain Behind WYLLOW
This innovative spirit is fueled by the brand’s visionary founder and CEO, Camille Roistacher. A seasoned entrepreneur and cannabis enthusiast, Roistacher utilizes her bicultural perspective as a woman of color, wife, and mother, to navigate and disrupt the predominantly white, cis-male dominated industry. With her at the helm, WYLLOW thrives amidst challenges, steadfastly growing from a startup to a multi-faceted cannabis business producing premium products.
The WYLLOW Experience: A Symphony of Senses
Among WYLLOW’s significant contributions to the industry is its revolutionary take on retail. Its micro-dispensary, a mere 350 square feet, provides a multi-sensory retail experience that is a first-of-its-kind. The space, designed in collaboration with Space Objekt, known for its immersive art installations, is an experiential feast for the senses. The dispensary aims to transcend traditional retail boundaries and create a truly immersive, transformative experience for its customers.
Challenging the Norms
WYLLOW, navigates the daunting maze of state regulations and online restrictions, creatively reaching its customers despite financial hurdles. This resilience underpins the brand’s steadfast growth.
Advocating for Equity and Inclusivity
Alongside its innovative retail practices, WYLLOW also advocates for industry inclusivity. The brand is part of The Floret Coalition, an anti-racist collective of small businesses in the cannabis space. This commitment to uplift marginalized communities and entrepreneurs, often sidelined or minimized in the cannabis industry, is deeply ingrained in WYLLOW’s ethos.
WYLLOW: A Testament to Innovation and Inclusivity
WYLLOW’s fusion of experiential retail, inclusivity, and community-centric values revolutionizes the way we perceive and experience cannabis. It breaks away from the conventions of the cannabis retail industry and paves the way for a future that is innovative, inclusive, and engaging.
WYLLOW’s continuous evolution, its dedication to experiential retail, and commitment to diversity all contribute to its growing reputation as a cannabis retail game-changer. With its sensory-focused dispensary and firm belief in inclusivity, WYLLOW is setting the stage for the future of cannabis retail.
